Sentences with phrase «building an author brand as»

I don't believe that building an author brand as you describe it is necessary to be successful a writer.

Build your author brand as one of professional and high - quality work that readers will thoroughly enjoy, and you'll thank yourself for years to come as your writing career flourishes!

Not exact matches

He's also known as the hidden genius entrepreneurs, bestselling authors and thought leaders turn to when they want to quickly scale their businesses and build impact - focused brands.

Fran Hauser is a long - time media executive, startup investor and author of The Myth of the Nice Girl.Best known for her role building PEOPLE.com — one of the biggest media brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.

In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

Recognized as a «branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

Our Brand Advocacy Program builds relationships with industry influencers, expert journalists and respected authors to have them produce content for your site, as well as sites managed by influencers they already have connections with.

As authors, once you build and establish your personal brand, no one can take it away from you.

This is the way to build your brand and reputation online as an author.

As someone committed to protecting and building brands for authors and publishers it pains me to see so many using email addresses from Gmail, Yahoo, Outlook, Hotmail, Me, iCloud, etc..

His order of accomplishments may seem reversed by traditional standards until you realize that in today's environment building an author's brand is nearly as important as creating his art.

In an interesting aside, even traditional publishers are looking for the multi-book author, as it's becoming more lucrative to build an author's brand with readers than to sell a stand alone title.

Use your marketing plan to push you as the primary product, building a brand around what you know and your «mystique» as an author.

Business packages include several services designed to support your efforts to communicate your message, drive discovery, and build your personal brand, such as the Author Profile Video, the Social Media Coach, and the Archway Speakers Bureau.

Using ebooks as marketable content to loyal, new, and potential customers can help publishers maximize a customer's engagement, expand discovery of authors and content, and build a strong brand.

If done right, a powerful brand will build your reputation as an author and assure your marketing success.

The importance of words — or keywords, is also discussed in Joanna Penn's «How to Discover and Build Your Author Brand» and Matthew Turner's «Creating an Author Brand to Boost Your Platform» (discussed below), as regards SEO, or methods for your readers to find you.

Now, if you're going through a dry spell as a writer, or if you're such a successful author that you can afford to take time off from writing in between book promotion campaigns, then you might well have the time that building your brand, and expanding your name recognition, on Twitter takes.

To sell books, authors use social media networks as marketing tools for building brand equity and getting free book publicity by sharing online conversations, posts, book excerpts, links, videos, photographs and text files with family, friends, fans and professionals.

You can join GoodReads, Shelfari, LinkedIn, Twitter, and all of the other social networking sites that are where readers gather, and you can post messages, and you can build your own author platform online, and you can build your brand as an author offline, too.

Filed Under: author publicity, book marketing, Book Promotion, book publicist, book publicists, book publicity, social networking for books Tagged With: author platform, book marketing, Book promotion, book publicist, book publicity, build your brand as an author, goodreads, shelfari, social marketing for books

As she states in a 2009 post, «How to Discover and Build Your Author Brand», she had mistakenly branded herself towards this non-fiction book with words like «career change» and a business image, and had to rebrand towards her writing work.

Remember, though, that as long as you're focused on building your own author brand and body of work, the author name you publish under should take precedence over the publishing company name.

How and when will you ever figure out that you need to create and maintain a website, build and improve your author's platform, join and become active in online and virtual communities / groups, become KNOWN as YOU, your brand, online, as a sci - fi author and blogger, a creator and curator of useful content?

Platform - building means marketing not just your books but you — as an author, and (yes) as a brand.

Reports have come in that 60 percent of Snapchat users are under the age of 24, so if you're a Young Adult author or Middle Grade author especially, this app might be an incredible marketing tool for raising awareness about your books as well as to gain readers and build your author brand.

Most authors see Twitter as a vehicle to drive sales to whatever new title they are hawking instead of a social media community that builds brand loyalty.The most successful authors often have a Twitter audience that genuinely cares about them.

Most authors see Twitter as a vehicle to drive sales to whatever new title they are hawking instead of a social media community that builds brand loyalty.The most successful authors often have a Twitter audience that genuinely... [Read more...]

So take the time now to build the foundations of a dynamic, memorable author brand and enjoy its benefits as book sales multiply down the road.

Writing reviews and interviewing authors is great if that's your business, but if you want to sell books, you need to understand who your audience is (before you do anything else) and then create content that they actually want, and helps build your brand identity as an author of [whatever genre].

Building an author brand is about using social media to get to know your potential audience, their likes and dislikes as well as aspirations.

This puts brand - building nonfiction books at a disadvantage, as your book would be competing against good review of a pop - culture fiction book in a mass circulation magazine like Cosmopolitan, or a controversial or timely author interview on Oprah!

What radio shows and blogs are you going to reach out to in order to build your brand as an author, and promote your books?

As a hub for all your book - related promotion — from links for purchasing your book to excerpts to tease your audience and build interest; and press releases and other digital media vital to your marketing strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your message focused, and maintain consistent author branding.

As for what wholesale price to offer, unless your name is Stephen King or JK Rowling, you need help marketing and selling your book (and building your Author Brand) and breaking into the market.

Another book marketing and promotion tool that also contributes to an author's personal brand building is creating an Author Page at Amazon.com as soon as posauthor's personal brand building is creating an Author Page at Amazon.com as soon as posAuthor Page at Amazon.com as soon as possible.

Almost anyone can self - publish a book, but the difference between creating a potential book (one that can be ordered if anyone ever hears about it) and creating an actual book (one that people are actually reading) is knowing what to do after your plans for publication are in place... and while your topic is still hot, and you're still interested in using your book as a vehicle for building brand, increasing your credibility, making money, or fulfilling your life - long dream of being a real author.

Business authors need to be sure that the publisher will be a good partner as they build their wider brand, that they'll have their say on questions of design, timing, publicity and so on.

(I don't recommend going exclusive for authors who want to make a career of writing and — you want to build a brand and a business and extend your reach everywhere — but for a side project you don't want to devote as much time to, it can make sense to just focus on what's likely to earn you the most money.)

That means focusing very much on the author as [a] brand, and aiming for a select number of high - quality writers we can work with to build long - term careers.»

Building up your brand and reputation as a valued author is an important part of your marketing strategy.

All of these elements together constitute a recognizable brand that makes you makes you memorable and builds credibility as part of your author platform.

They must market not only as a brand but as an author who wants to build lasting relationships with fans — this latter usually gets buried under the former, resulting in stagnant sales despite high metrics, not to mention how time - consuming it is.

For authors writing and self - publishing books to build their personal brands, being described as an Amazon Top 100 Book is a more important indicator of a book's relevance — discussed yesterday — than a book's overall sales rank.

Building a following by regularly posting content that's relevant to your author brand should always be your priority, as it's the best way to consistently support the growth of your author brand.

Ramping up your multi-media efforts and allowing people to associate a voice to your name is the quickest way to build your brand as an author while cementing your public image.

You have a well - designed, professional site, and you actively update the contents so that it continues to function effectively as the hub of your author brand, fan base building, and online marketing efforts.

More authors will begin writing multiple works such as shorts and novellas as a way to build their brand and as a reaction to the free mentality growing among readers.

Remember part of your success as an author depends upon how well you build your brand.

For some reason it seems like lots of authors are still reticent to embrace Pinterest as a social media network to reach their readers and build their brand, but I think it's the perfect platform to build your author brand.