Sentences with phrase «building psychological profiles of voters»
The upcoming hearing comes in response to a controversy with Cambridge Analytica, a firm that aided Trump and other Republican political candidates by building psychological profiles of voters.
https://www.washingtonpost.com/
That information was then used by Cambridge Analytica to build psychological profiles of voters in the United States and others.
When asked if the Commission is concerned over allegations of data being harvested to build psychological profiles of voters to influence them, Rawat said, «Definitely.
Not exact matches
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American voters.
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American voters.
Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.
All of this data was forwarded to Cambridge Analytica, which rolled it up with data from other sources to build psychological profiles of potential voters.
Cambridge Analytica was also linked to President Trump's campaign during 2016 and had used the data to build psychological voter profiles ahead of the election.
The application built psychological profiles of people using their Facebook data, which could then be used in personalized political messages aimed at potential voters.
Cambridge Analytica, whose clients have included Donald Trump's presidential campaign, reportedly used the data of 50 million Facebook customers without permission to build psychological profiles so voters could be targeted with ads and stories.