To
build genuine loyalty — a customer base with intrinsic preference for your brand — retailers need to break with old - school
tactics, realizing instead that earning consumer trust, preference and loyalty is a strategic initiative that goes far
beyond points, coupons, discounts and mass - blasted emails.
Saving Street Fighter: Yoshi Ono on
Building Street Fighter IV «Gamasutra quizzes Street Fighter IV supremo Yoshi Ono on the details behind the fighting game's return — from «hardcore vs. casual» to animation skipping, complex
tactics and
beyond.»