Sentences with phrase «building voter profiles»

But what sets Cambridge Analytica apart from other data firms is that it claims to use what's known as psychographics to build its voter profiles.

This information can be used to build a voter profile which a campaigning team can use for maximum impact.

The documents proved that the firm, where the former Trump aide Stephen K. Bannon was a board member, used data improperly obtained from Facebook to build voter profiles.

Not exact matches

That information should have remained with Kogan, but he instead gave it to Cambridge Analytica, an analytics firm best known for its work on the Donald Trump campaign, which used it to build profiles on potential voters for GOP candidates.

Cambridge Analytica has denied Facebook data was used to help to build profiles on American voters and build support for Donald Trump in the 2016 US presidential election.

Cambridge's website describes using the company's «unique data - rich voter file» to build high - tech profiles for all North Carolina voters that were used to increase turnout and help Tillis unseat Democratic Sen. Kay Hagan.

The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles of individual voters and their political preferences to better target advertising to them.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American voters.

Cambridge's website says the company's «unique data - rich voter file» was used to build high - tech profiles for all North Carolina voters and increase turnout, helping Tillis unseat Democratic Sen. Kay Hagan.

LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm said Tuesday.

That information was then used by Cambridge Analytica to build psychological profiles of voters in the United States and others.

Kogan's app also provided access to «more limited information about friends who had their privacy settings set to allow it,» Grewal wrote — aka friends of friends — which allowed Cambridge to build profiles for millions of potential voters.

They used it to build profiles on potential voters for use in political campaigns.

Dubbed Facebook's «collapse» of public trust, the double revelation that Cambridge Analytica, ostensibly a voter - profiling company, collected the data of 50 million Facebook accounts without user permission, and that thousands of third - party developers built apps on Facebook's platform to gather private information has spurred international outrage.

So that we could build a pyschological profile of each voter in a particular region — or in this case, all of the United States.

Also note that companies like Catalist and NGPVAN don't just sell the voter file; they typically add additional data, for instance by cross-referencing voter information with consumer databases to build up demographic profiles of individual citizens.

We only had a few minutes to talk, but we got to cover a little bit about how campaigns build target profiles to reach individual voters with messages tailored for them — at least in theory.

All this begs the question: How does Cambridge Analytica then connect up to 5,000 data points of consumer behavior with American voter files to build their profiles?

The contacts took place as Cambridge Analytica was building a roster of Republican clients in the United States — and harvesting the Facebook profiles of over 50 million users to develop tools to analyze voters» behavior.

John complemented this traditional message with commitments to raise the profile of overseas aid among younger voters and also to build a stronger society as the best defence against crime.

LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm said Tuesday.

Conservative strategist Steve Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm...

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

Cambridge Analytica is alleged to have harvested the private data of 50 million U.S. Facebook users without their consent in an effort to build psychographic profiles meant to influence voters» decisions.

More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles

In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American voters.

So that we could build a pyschological profile of each voter in a particular region — or in this case, all of the United States.

That firm then used the data to build «psychographic profiles» about voters.

Kogan then shared that data with Cambridge Analytica, which was «building psychographic profiles» on American voters in order to target them with ads.

An app built by Aleksandr Kogan collected data that helped Cambridge Analytica develop voter profiles.

In Britain, the head of the parliamentary committee investigating fake news accused Cambridge Analytica and Facebook of misleading MPs after revelations in the Observer that more than 50m Facebook profiles were harvested and used to build a system that may have influenced voters in the 2016 presidential campaign.

The Observer revealed this week that the company had harvested millions of Facebook profiles of US voters, in one of the tech giant's biggest ever data breaches, and used them to build a powerful software program to predict and influence choices at the ballot box.

But Wylie has been outspoken about how Cambridge Analytica — a company he helped build, according to a profile in the Guardian — planned to use the Facebook users» data and an algorithm to build «psychographic» profiles that could be used to predict the political leanings of every potential American voter.

The upcoming hearing comes in response to a controversy with Cambridge Analytica, a firm that aided Trump and other Republican political candidates by building psychological profiles of voters.

LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves of Facebook data as part of an ambitious program to build detailed profiles of millions of American voters, a former employee of the data - science firm said Tuesday.

The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles of individual voters and their political preferences to better target advertising to them.

Cruz is building an aggressive voter targeting operation, bringing in a pro-Republican company specializing in personality profiling that has been paid millions by Mercer - backed political committees.

The contacts took place as Cambridge Analytica was building a roster of Republican clients in the United States — and harvesting the Facebook profiles of over 50 million users to develop tools to analyze voters» behavior.

Zuckerberg on Wednesday promised tougher steps to restrict developers» access to user information, his first response to allegations that London - based Cambridge Analytica improperly accessed data to build profiles on American voters that were later used to help elect U.S. President Donald Trump in 2016.

Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.

The firm took the psychographic profiles it was building off the Facebook data at the time and combined them with voter databases and other sets of data.

Building psychographic profiles of individual voters based on their lifestyles and preferences could be hugely powerful, thinks Chris Sumner, research director at the Online Privacy Foundation.

This kind of message targeting didn't require using purloined Facebook user data to build psychographic profiles of voters.

The company claims it's able to build these profiles by leveraging «up to 5,000 data points on over 230 million American voters.»

All of this data was forwarded to Cambridge Analytica, which rolled it up with data from other sources to build psychological profiles of potential voters.

Former Cambridge Analytica employee Chris Wylie said that the company obtained information from 50 million Facebook users, using it to build psychological profiles so voters could be targeted with ads and stories.

The data was collected by an academic, who handed the profile data to London - based Cambridge Analytica, which used the data to build up profiles for prospective voters.

It's alleged Cambridge Analytica harvested personal information from more than 50 million Facebook profiles without permission to build systems to target US voters with political advertisements.

The world's largest social media network is facing government scrutiny in Europe and the United States about a whistleblower's allegations that London - based consultancy Cambridge Analytica improperly accessed user information to build profiles on American voters that were later used to help elect US President Donald Trump in 2016.