I don't believe that
building an author brand as you describe it is necessary to be successful a writer.
Build your author brand as one of professional and high - quality work that readers will thoroughly enjoy, and you'll thank yourself for years to come as your writing career flourishes!
Not exact matches
He's also known
as the hidden genius entrepreneurs, bestselling
authors and thought leaders turn to when they want to quickly scale their businesses and
build impact - focused
brands.
Fran Hauser is a long - time media executive, startup investor and
author of The Myth of the Nice Girl.Best known for her role
building PEOPLE.com — one of the biggest media
brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such
as HelloGiggles, Mogul, The Wing and Gem & Bolt.
In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and
author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 —
as she discusses how any business can break away from the competition,
build a strong
brand, and get the world of social media to start talking.
Recognized
as a «
branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the
author of Reinventing You: Define Your
Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and
Build a Following Around It, was released in April 2015.
Our
Brand Advocacy Program
builds relationships with industry influencers, expert journalists and respected
authors to have them produce content for your site,
as well
as sites managed by influencers they already have connections with.
As authors, once you
build and establish your personal
brand, no one can take it away from you.
This is the way to
build your
brand and reputation online
as an
author.
As someone committed to protecting and
building brands for
authors and publishers it pains me to see so many using email addresses from Gmail, Yahoo, Outlook, Hotmail, Me, iCloud, etc..
His order of accomplishments may seem reversed by traditional standards until you realize that in today's environment
building an
author's
brand is nearly
as important
as creating his art.
In an interesting aside, even traditional publishers are looking for the multi-book
author,
as it's becoming more lucrative to
build an
author's
brand with readers than to sell a stand alone title.
Use your marketing plan to push you
as the primary product,
building a
brand around what you know and your «mystique»
as an
author.
Business packages include several services designed to support your efforts to communicate your message, drive discovery, and
build your personal
brand, such
as the
Author Profile Video, the Social Media Coach, and the Archway Speakers Bureau.
Using ebooks
as marketable content to loyal, new, and potential customers can help publishers maximize a customer's engagement, expand discovery of
authors and content, and
build a strong
brand.
If done right, a powerful
brand will
build your reputation
as an
author and assure your marketing success.
The importance of words — or keywords, is also discussed in Joanna Penn's «How to Discover and
Build Your
Author Brand» and Matthew Turner's «Creating an
Author Brand to Boost Your Platform» (discussed below),
as regards SEO, or methods for your readers to find you.
Now, if you're going through a dry spell
as a writer, or if you're such a successful
author that you can afford to take time off from writing in between book promotion campaigns, then you might well have the time that
building your
brand, and expanding your name recognition, on Twitter takes.
To sell books,
authors use social media networks
as marketing tools for
building brand equity and getting free book publicity by sharing online conversations, posts, book excerpts, links, videos, photographs and text files with family, friends, fans and professionals.
You can join GoodReads, Shelfari, LinkedIn, Twitter, and all of the other social networking sites that are where readers gather, and you can post messages, and you can
build your own
author platform online, and you can
build your
brand as an
author offline, too.
Filed Under:
author publicity, book marketing, Book Promotion, book publicist, book publicists, book publicity, social networking for books Tagged With:
author platform, book marketing, Book promotion, book publicist, book publicity,
build your
brand as an
author, goodreads, shelfari, social marketing for books
As she states in a 2009 post, «How to Discover and
Build Your
Author Brand», she had mistakenly
branded herself towards this non-fiction book with words like «career change» and a business image, and had to rebrand towards her writing work.
Remember, though, that
as long
as you're focused on
building your own
author brand and body of work, the
author name you publish under should take precedence over the publishing company name.
How and when will you ever figure out that you need to create and maintain a website,
build and improve your
author's platform, join and become active in online and virtual communities / groups, become KNOWN
as YOU, your
brand, online,
as a sci - fi
author and blogger, a creator and curator of useful content?
Platform -
building means marketing not just your books but you —
as an
author, and (yes)
as a
brand.
Reports have come in that 60 percent of Snapchat users are under the age of 24, so if you're a Young Adult
author or Middle Grade
author especially, this app might be an incredible marketing tool for raising awareness about your books
as well
as to gain readers and
build your
author brand.
Most
authors see Twitter
as a vehicle to drive sales to whatever new title they are hawking instead of a social media community that
builds brand loyalty.The most successful
authors often have a Twitter audience that genuinely cares about them.
Most
authors see Twitter
as a vehicle to drive sales to whatever new title they are hawking instead of a social media community that
builds brand loyalty.The most successful
authors often have a Twitter audience that genuinely... [Read more...]
So take the time now to
build the foundations of a dynamic, memorable
author brand and enjoy its benefits
as book sales multiply down the road.
Writing reviews and interviewing
authors is great if that's your business, but if you want to sell books, you need to understand who your audience is (before you do anything else) and then create content that they actually want, and helps
build your
brand identity
as an
author of [whatever genre].
Building an
author brand is about using social media to get to know your potential audience, their likes and dislikes
as well
as aspirations.
This puts
brand -
building nonfiction books at a disadvantage,
as your book would be competing against good review of a pop - culture fiction book in a mass circulation magazine like Cosmopolitan, or a controversial or timely
author interview on Oprah!
What radio shows and blogs are you going to reach out to in order to
build your
brand as an
author, and promote your books?
As a hub for all your book - related promotion — from links for purchasing your book to excerpts to tease your audience and
build interest; and press releases and other digital media vital to your marketing strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your message focused, and maintain consistent
author branding.
As for what wholesale price to offer, unless your name is Stephen King or JK Rowling, you need help marketing and selling your book (and
building your
Author Brand) and breaking into the market.
Another book marketing and promotion tool that also contributes to an
author's personal brand building is creating an Author Page at Amazon.com as soon as pos
author's personal
brand building is creating an
Author Page at Amazon.com as soon as pos
Author Page at Amazon.com
as soon
as possible.
Almost anyone can self - publish a book, but the difference between creating a potential book (one that can be ordered if anyone ever hears about it) and creating an actual book (one that people are actually reading) is knowing what to do after your plans for publication are in place... and while your topic is still hot, and you're still interested in using your book
as a vehicle for
building brand, increasing your credibility, making money, or fulfilling your life - long dream of being a real
author.
Business
authors need to be sure that the publisher will be a good partner
as they
build their wider
brand, that they'll have their say on questions of design, timing, publicity and so on.
(I don't recommend going exclusive for
authors who want to make a career of writing and — you want to
build a
brand and a business and extend your reach everywhere — but for a side project you don't want to devote
as much time to, it can make sense to just focus on what's likely to earn you the most money.)
That means focusing very much on the
author as [a]
brand, and aiming for a select number of high - quality writers we can work with to
build long - term careers.»
Building up your
brand and reputation
as a valued
author is an important part of your marketing strategy.
All of these elements together constitute a recognizable
brand that makes you makes you memorable and
builds credibility
as part of your
author platform.
They must market not only
as a
brand but
as an
author who wants to
build lasting relationships with fans — this latter usually gets buried under the former, resulting in stagnant sales despite high metrics, not to mention how time - consuming it is.
For
authors writing and self - publishing books to
build their personal
brands, being described
as an Amazon Top 100 Book is a more important indicator of a book's relevance — discussed yesterday — than a book's overall sales rank.
Building a following by regularly posting content that's relevant to your
author brand should always be your priority,
as it's the best way to consistently support the growth of your
author brand.
Ramping up your multi-media efforts and allowing people to associate a voice to your name is the quickest way to
build your
brand as an
author while cementing your public image.
You have a well - designed, professional site, and you actively update the contents so that it continues to function effectively
as the hub of your
author brand, fan base
building, and online marketing efforts.
More
authors will begin writing multiple works such
as shorts and novellas
as a way to
build their
brand and
as a reaction to the free mentality growing among readers.
Remember part of your success
as an
author depends upon how well you
build your
brand.
For some reason it seems like lots of
authors are still reticent to embrace Pinterest
as a social media network to reach their readers and
build their
brand, but I think it's the perfect platform to
build your
author brand.