Sentences with phrase «built around branding»

It's not a good long - term strategy, but this strategy is not about pricing — it's actually built around branding.

After exiting the apparel business, Rosenblum formed a multimedia and advertising company built around branded entertainment, advertising, and mobile application development.

Both of the 2018 models are all - new motorcycle designs, with virtually no part of the machines being shared with the previous generation bike, and both built around a brand new six - cylinder engine.

The BMW iX3 is BMW's first pure electric EV that's built around the brand's «fifth - generation electric powertrain.»

My one issue with the startup has to do with its business model: the company plans to rely on «branded entertainment,» or digital content built around the brands on its site — an arrangement that might not sit too well with parents worried that marketing is exposing their kids to unhealthy behaviors.

Not exact matches

This time around, I've got a full - time opportunity in terms of building the new Starbucks Reserve brand.

Building a brand of love around a movement to end pain and suffering has been part of their drive from day one and here's how they've accomplished it one step at a time.

Capitalizing on this trend, brands like NYX Cosmetics have jetted to the forefront by building a community around artistic expression, with Tribe Dynamics ranking NYX fourth in terms of earned media value and social media growth in January 2017.

When you've built your business around your brand, it's hard to say goodbye.

Sheth explained in order to create a brand people can know, like and trust, you need to build value around what you do.

There's at least one franchise chain that has built its entire brand around that kind of localism and independence.

... though some marketers are looking to build content around their brand, others are looking to build a community by curating content their audience finds relevant.

Now, as Ko is building company No. 2, a fashion - forward sunglasses brand called Perverse, she's leaning heavily on the discipline that helped her find success the first time around.

They came up with a list of four core values that would become the axis around which Indiegogo's brand and community would be built on: fearlessness, authenticity, collaboration and empowerment.

«It started with this tiny company making pants,» Calhoun says, «but the culture around the brand is what's having the most impact on people, directly and indirectly, and this momentum is building.»

Says the CEO of another competitor, with admiration: «CVS has been really consistent and is building a brand around what it stands for.»

Tony Hawk on Building a Brand Around Doing Your Own Thing Skateboard icon and entrepreneur talks about staying true to his vision, learning from mistakes, and navigating the ebbs and flows of skateboarding's popularity.

You can not grow your stores or the Planet Smoothie brand without re-creating your successes through building a great team around you.

Five years later, Roark was so pleased with Brown's success that they made him CEO of a new holding company, Inspire Brands, which includes Arby's and is built around the transformation model Brown used there.

If there ever was a time for Canada to wrap its arms around its cultural icons and support them — to leverage them to help build a brand for a nation — it's now, and I mean right now.

But the key is to do good work first then build a brand — not the other way around.

Investing time and resources early is a great way to build a competitive moat around product and brand.

A Prime Minister who's looking to build a positive brand for Canada all around the world — even if it takes a bunch of «accidental» shirtless photos.

The manufacturer also employs roughly 8,100 scientists to help it develop new products and build its brand equity around the world — one of the four main pillars of 3M.

However, after I began building my personal brand through writing, other opportunities followed, like paid offers to speak at events around the world as well as on TV, radio, and podcasts.

Come up with the top 10 topics that would be most helpful to customers and build a brand presence around content that addresses those issues in a meaningful way.

The marketing value of a mall location is to attract foot traffic and build a buzz around the brand in the hopes of generating a kind of cultural momentum.

The franchisees were ecstatic with the turnaround and began reinvesting in the brand, many remodeling their restaurants and building new ones around the world.

«People build our brand for us almost a thousand times a day around the world when they drop the #besomebody hashtag,» says Kash Shaikh, founder of Austin - based Besomebody, a «platform for passion» that connects people based on their shared passions.

At this point, I'm not saying yes or no to anything, but we've built our brand and our business around being honest and authentic and real, so for me, as long as we can find those things within that world, then yes we can make it happen.

Personal branding, the art of building a unique brand around yourself as an individual, is just as important.

As intended, the entertainment properties — TV shows built around some of the company's toy brands — allowed Spin Master not only to make inroads in new international markets, but also attract the attention of toy inventors, who would pitch ideas and prototypes to the company's R&D team.

The results obtained by Harley Davidson has highly inspired marketers in industries ranging from packaged goods to industrial equipment to build communities around their own brands as well.

She has built her brand around being her, even making herself the cover model to every edition of her magazine.

The first personal brand I built was around my gamer tag in high school.

Big Idea: To build on - and offline fashion - and - apparel retailing brand around own self - generated personality.

He estimates that approximately 25 % of all loans issued in Canada are to people with low credit scores, and while he believes people with higher credit scores will make up a growing proportion of Canada Drives» customer base going forward, he has built a business (and brand) around an ability to get that 25 % into cars.

«We figured we could take those five areas and build brands around them, and turn that into something worthwhile, and the rest of the content we would just throw in the garbage.»

It's ideal for a brand to build an audience of engaged participants around the great content it shares.

We're building a brand and a community around having the appropriate respect for patient privacy.

For the uninitiated, here's how it works: Amazon Prime members can now purchase any number of the available branded Dash buttons, physical devices built to be positioned around the house.

They have steadily built a brand based around the latest fashions and trends.

Start off on the right foot and build a self - sustainable community around your brand.

In this episode of YoupreneurFM, Jeff Rose joins me to talk about building his business around his personal brand and how it changed everything.

Taobao is the e-commerce (and around Taobao, recently more effort is spent on its own SNS, open platform etc); Alipay solves the online payment; Koubei (Yelp - like service) is building an active online community; Aliwangwang, the Instant Messenger helps you to communicate with the seller, the customers and friends; Alisoft is the SaaS platform, and strong partnership with third parties and the government help on the logistics, setting up offline stores, branding etc..

Smync automatically configures and monitors all the discussion around your brand and keeps audiences of those talking about you most, those who may be influential and more so you can automatically, but personally engage and build relationships.

You also won't be able to build a successful image around your brand that truly resonates (especially with your ideal customers).

This helps build value around your company's brand and improves retention.

Oath will expand its use of AWS by continuing to migrate legacy workloads and building new cloud - based applications across its portfolio of dozens of media and technology brands, including Yahoo.com, Yahoo Finance, and Yahoo Sports, serving more than a billion people around the world.

Sisley Cosmetics is arguably one of the most luxurious beauty brands around; a company built on excellence and innovation, so it may co...