Sentences with phrase «business of book marketing»

If you're an indie author, you're also in the business of book marketing.

The business of book marketing is changing and evolving every day.

«As a new author, and someone new to the whole business of book marketing and promotion, I have found AMC Premium membership to be a great help in navigating my way through this strange new world.

Not exact matches

She wrote one of the first business books on using the Internet for business, and loves working with clients to enhance their marketing.

The aspect of the book that captured me was that all of the resources provided in the book are also applicable to marketing a business, any business.

When I came up with the idea for my first book, 101 Ways to Market Your Business, I spoke to a number of people in marketing about it.

«Boeing's book of business wasn't hurt by a little wage inflation or modestly rising interest rates or margin calls in the financial markets.»

«Before the internet and globalization, you could drive a business on a few successful market launches,» says Ken Tencer, CEO of Spyder Works, a Toronto - and NYC - based business consulting firm and co-author of two books on innovation — The 90 % Rule and Cause a Disturbance.

They are in constant education mode, reading and buying books, magazines, journals and self - help information and taking advantage of other resources they believe will improve their understanding of themselves, their work with others and their business and marketing skills.

LOCAL advertising and marketing company JMG has set its sights on attracting big blue - chip clients on to its books following a strategic realignment of the business.

Philip M. Parker, Professor of Marketing at INSEAD Business School, has created a program that can write a non-fiction book in 20 minutes.

In Al Ries and Jack Trout's classic business book The 22 Immutable Laws of Marketing, the very first principle they outline is the Law of Leadership.

Elizabeth Morley, director of corporate marketing at Books24x7, an online library of technical and business books based in Norwood, Mass., offers companies free access to her site on a trial basis.

If you've learned how to find, evaluate, and run these types of advertising campaigns, there are businesses you can reach out to who would be very interested in putting your marketing experience to good use with booking native campaigns.

Since stepping down as director of marketing for Facebook in 2011 she has founded her own media company, written a couple of books, produced a much - hyped but short - lived reality show, and spoken at several business and tech conferences.

But most ICOs don't have Dan Ariely, he of Predictably Irrational and a host of other behavioral marketing business books, as an investor.

According to Brian Halligan, the CEO of Hubspot and author of the book Inbound Marketing: Attract, Engage, and Delight Customers Online, the way modern consumers shop and make purchases has changed dramatically, and as such, businesses must adapt in order to survive.

Travis Isaacson, senior director of organizational development at Access Development, a Salt Lake City, affinity marketing business, doesn't want anything that fancy, just an iPod Classic with 120 GB of memory instead of the old 80 GB model he has now so he can squeeze in more of the business books he downloads from Audible.com.

According to the International Business Brokers Association, a company's value is determined by a compilation of factors such as sales, earnings, performance, market outlook, personnel, net book value, and the fair market replacement value of equivalent operating assets.

Graze for more tactics in George Breen and A. B. Blankenship's Do - It - Yourself Marketing Research (McGraw - Hill, 1989, $ 16.95) and the same authors» State of the Art Marketing Research (NTC Business Books, 800-323-4900, 1993, $ 44.95).

«What CA has done is not science — it's marketing to the ignorant and using the perception of success and proximity to Trump to grow their own brand and book of business,» he added.

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Among the Big Six banks, BMO also has the highest proportion of its loan book in business loans, at 49 per cent, according to a February note from CIBC World Markets.

Any bookstore can also order it if you give them the full title: «Guerrilla Marketing to Heal the World» — there are more than 60 Guerrilla Marketing books that cover other aspects of business and have nothing to do with what we've been talking about.

Shel is an international speaker, transformational business consultant, and the multiple - award - winning author of ten books, including the long - running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

It's different from all the earlier Guerrilla Marketing books in its emphasis on cleaning up the world through the power of business.

On my list of acceptable answers would be any marketing or general business book, as well as any book that shows your writer is a well - rounded individual.

Under the Bonus Plan, our compensation committee, in its sole discretion, determines the performance goals applicable to awards, which goals may include, without limitation: attainment of research and development milestones, sales bookings, business divestitures and acquisitions, cash flow, cash position, earnings (which may include any calculation of earnings, including but not limited to earnings before interest and taxes, earnings before taxes, earnings before interest, taxes, depreciation and amortization and net earnings), earnings per share, net income, net profit, net sales, operating cash flow, operating expenses, operating income, operating margin, overhead or other expense reduction, product defect measures, product release timelines, productivity, profit, return on assets, return on capital, return on equity, return on investment, return on sales, revenue, revenue growth, sales results, sales growth, stock price, time to market, total stockholder return, working capital, and individual objectives such as MBOs, peer reviews, or other subjective or objective criteria.

SUMMARY: Cutting edge content on green business and sustainable living is available very affordably to publications and organizations, from Shel Horowitz, multiple - award - winning and environmental category best - selling author of Guerrilla Marketing Goes Green and seven other books.

After spending at least 34 months on one or more Amazon.com bestseller lists (Environment, Green Business, Business), the award - winning book Guerrilla Marketing Goes Green was taken out of print by the publisher.

Marrying guerrilla to green marketing, Horowitz and Levinson have written a guide for businesses that want to save money and the environment and they say its a winning business modelThe book has numerous real - world examples of its approach, including Hewlett Packard, Stop and Shop and Costco, as well as a wealth of down - to - earth tips on how to do green marketing on a budget.

This 236 - page book, published this year by John Wiley & Sons, demonstrates that Green values, strong ethics, and a cooperative philosophy are cornerstones of success, and provides a roadmap on how to not only run your business in alignment with these values, but how to creatively harness the marketing advantages of that stanceoften in ways that cost little or nothing to implement.

Jay Conrad Levinson is the author of the best - selling marketing series in history, Guerrilla Marketing, plus 59 other businemarketing series in history, Guerrilla Marketing, plus 59 other busineMarketing, plus 59 other business books.

This book will give you dozens of new and fresh green ideas about how to not only market your business responsibility, but beat the pants off your competitors.»

Any bookstore can also order it if you give them the full title: «Guerrilla Marketing Goes Green» — there are more than 60 Guerrilla Marketing books that cover other aspects of business and have nothing to do with what we've been talking about.

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet is a book that may redefine a lot of peoples ideas about how business works.

He is the author of The Recession - Proof Business: Lessons from the Greatest Recession Success Stories of All Time, Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $ 1 Million to $ 25 Million in Any Industry, and Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age.

It's not just a book about marketing, but a description of the ethics - based Sustainable Business model.»

In their previous books, both Shel Horowitz and Jay Conrad Levinson has demonstrated their ability to be pioneers in business thinking; Guerrilla Marketing Goes Green shows how both remain at the cutting edge of business thinking.

Dr. Jeremy Siegel, the «Wizard of Wharton,» Professor of Finance at the University of Pennsylvania's Wharton School of Business, analyzes historical market trends and how various macroeconomic factors affect stock prices in this acclaimed book.

book publicity and marketing for dozens of new business books including a # 3 best seller on the Wall Street Journal list and some of the Guerrilla Marketing bomarketing for dozens of new business books including a # 3 best seller on the Wall Street Journal list and some of the Guerrilla Marketing boMarketing book series

His most recent book, Clash of the Cultures, which details how companies went from an investment business to a marketing business, is an excellent read.

I highly recommend this book to sales, marketing, customer service, product engineering, and research and development (R&D) line - of - business executives.

In this Marketing Over Coffee: Author Jonathan Pellegrin talks about his book and The Art of Selling the Family Business

Brian's new book X: The Experience When Business Meets Design is a primer on, and an example of, experiential marketing at its finest.

Charles Duhigg's first book, The Power of Habit: Why We Do What We Do In Life and Business, was one of the first books I reviewed for the Content Marketing Institute.

In his book Cold Calling for Chickens (Cyan Communications London), sales trainer Bob Etherington writes, «Fact: In any market 85 % of the available new business goes to the 5 % of sales people who know the secret of successful cold calling.»

Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books.

Also, much has been written over the past 2 - 3 years about the importance of buyer personas, but these articles, books, and blog posts have stressed them as profiles or lead - generation tools as opposed to a best practice that informs on business, sales, and marketing strategies that help best identify and reach buyers.

Ivan R. Misner, Ph.D., is founder and CEO of Business Network International, the largest business networking organization in the world, and author of seven books, including three bestsellers: World's Best Known Marketing Secret, Masters of Networking and Masters of Business Network International, the largest business networking organization in the world, and author of seven books, including three bestsellers: World's Best Known Marketing Secret, Masters of Networking and Masters of business networking organization in the world, and author of seven books, including three bestsellers: World's Best Known Marketing Secret, Masters of Networking and Masters of Success.