If you do choose to write something on
a business review site, we hope you will keep in mind that you may be sharing personally revealing information in a public forum.
Other companies like Yelp,
the business review site, and Trulia, the real estate site, have stopped short of similar threats, but have instead said that the payroll tax is one of many reasons they are adding jobs outside the city.
Veteran local
business review site Yelp has signed on bankers Goldman Sachs and Citigroup to lead its initial public offering at a valuation between $ 1 and $ 2 billion, the Wall Street Journal is reporting.
Despite the fact that the San Francisco - based
business reviews site had yet to turn a profit since it was founded in 2004, Yelp (YELP) managed to log a strong first - day performance in the public markets.
Not exact matches
As a small -
business owner, he found himself driven nuts by negative comments on Yelp and other
review sites, especially those posted on days when everything at the restaurant seemed to be going well.
Here's how to beef up your
business's presence on
review sites.
«Like most people in the
business, my wife thought I was crazy, wasting time and money on domains,» says Hoffman, who lives in Palo Alto, California, and also runs PPCIncome.com, a
review site for domain parking services.
Popular social -
review site Yelp is making headlines after angry small -
business owners are once again accusing the company of manipulating user ratings in order to sell ads, a strategy they claim equals extortion.
Many
businesses get caught up in the frenzy over social media such as Twitter and Facebook, while neglecting
review and answer
sites.
Negative online
reviews - Anonymous
review sites like Yelp make it easy for anyone to vent their frustrations at you and your
business (even if the
reviews aren't true).
How to Take Advantage of Online
Review and Answer
Sites: Answer Questions to Find Customers Surfing message boards and Q & A
sites to answer the questions of current and future customers can be a serious boon to a small
business.
That's how much social media and
review sites have raised the stakes for
businesses.
Our PR expert Ivan Ristic discusses how
businesses should handle negative comments on social media and
review sites like Yelp.
For
business owners, having a page on popular user -
review site Yelp can be a blessing or a nightmare.
Yelp relies on an algorithm that determines which
reviews will be displayed on a
business's page on the
site.
From restaurants to plumbers to corner retail stores, local small companies can see a nice increase in
business if they receive positive recommendations on popular user -
review sites like Yelp.
Some
business owners are expressing anger and confusion over the
site's system for filtering
reviews.
Popular social -
review site Yelp is in court once again over alleged extortion and
review manipulating now that a group of
business owners is attempting to appeal a ruling that was dismissed in federal court two years ago.
We interviewed Darnell Holloway, Yelp's manager of local
business outreach, who offered these three steps for handling negative user
reviews on the
site:
Some customer
reviews on
business rating
site Yelp, where Luxe has a 3.5 - star rating, report valets damaging their vehicles.
Customers are talking more than ever —
review sites, social media, or on a company blog's comment string — but few
business owners are listening and taking it to heart.
But this recently - shuttered
business is going at things a little differently on the popular
review site.
For more on Yelp, check out Fortune's recent profile of the
review site's head of small
business, and our 2013 print feature on the company's CEO, Jeremy Stoppelman.
Too often small
businesses think because it's on local
review sites or their homepage or footer it doesn't also have to be clearly present on the About Us page.»
Earlier this month, a group of merchants appealed a lawsuit against Yelp that asserted it manipulated
business ratings and removed positive
reviews after
businesses stopped paying for additional advertising on the
site.
All of the cases accuse the powerful San Francisco start - up of extortion and fraudulent
business practices, alleging the
site's
reviews are not unbiased — and, specifically, that it manipulates ratings and awards visibility based on whether or not companies pay to advertise.
Yelp faces other concerns: Though the company recently announced that customers had rated 1 million local
businesses in less than three months — bringing the total number of
reviews north of 10 million — the
site's monthly unique visits are down 2.97 percent (to 24.4 million) compared to a year ago, according to Compete.com.
Anytime you have a positive interaction with a local
business, provide a
review on your
site or offer to give a testimonial.
«Just as you can request for happy customers to leave
reviews of your
business on
sites like Yelp or Google Places, ask for product and service recommendations on your company profile,» says Tiffany Monhollon, senior content manager for ReachLocal.
Your online reputation is made up of what you say about your contracting
business (your digital footprint) on your website, social media, local directory listings, industry listings, etc., and what customers say about your
business (digital shadow) on social media,
review sites, and in person.
Yelp, the
reviews site for local
businesses, is a common place for customers to talk about their experiences, and
business owners often engage with people there.
You will likely want to monitor larger
sites like Yelp and Google My
Business, but there are smaller industry - specific
review sites that you will want to incorporate as well.
Top Rated Local ® aggregates ratings and
reviews from verified
review sites online and then ranks
businesses based on their overall Rating Score ™.
Business listing that have more positive
reviews and rating in popular
sites like Yelp and TripAdvisor are deemed more popular.
Take the time to build new local citations in directories and
review sites where your
business isn't currently featured.
For background, the lawsuits claimed that after declining a request to purchase advertising on Yelp, a number of positive
reviews from
businesses» listings on the
reviews site mysteriously disappeared, downgrading the company's rating on the
site.
The goal of these
businesses is to get people in the store, so they need to focus on getting listed in Google Local and on third - party
review sites like Yelp.
Now, with
review sites like Yelp, people can rate and recommend your
business to millions of users.
Business professionals, buyers, investors, and analysts use the
site to compare and select the best software and services based on peer
reviews and synthesized social data.
And, if that lead has stopped visiting your
site or
reviewing your offerings, lead nurturing is a great way to remind them about your
business.
Like G2 Crowd, TrustRadius is an online
review site for software
businesses.
You can use social
review sites like Yelp and Google Places to get
reviews of your
business and to boost your local search results.
On January 16, 2017, the
site introduced its «Best Software 2017» lists, which highlight the top products for
business professionals based on job function and company size, determined by
reviews submitted by the product's users.
C. All information, content, services and software displayed on, transmitted through or used in connection with the Company web
site, with the exception of User content as defined herein, including for example, news articles,
reviews, directories, guides, text, photographs, images, illustrations, audio clips, video, html, source and object code, trademarks, logos, and the like, as well as its selection and arrangement, is owned by Company, except for those items that are copyrighted and / or owned by their respective
businesses or individuals.
(2) For all persons who
review applications for certification, perform on -
site inspections,
review certification documents, evaluate qualifications for certification, make recommendations concerning certification, or make certification decisions and all parties responsibly connected to the certifying agent, a conflict of interest disclosure report, identifying any food - or agriculture - related
business interests, including
business interests of immediate family members, that cause a conflict of interest.
To get a glimpse of Kelly's devoted following, one just has to do a quick search on Yelp.com, the
site where people
review local
businesses.
As
Business Review Australia's sister
site Mining Global recently wrote, coal still drives the economy in New South Wales.
This guide has been designed to help you ensure the integrity of
reviews on your
site, or about your
business.
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A
review of 1,200
business sites across 700 companies in 17 countries found that nearly every
site evaluated achieved a positive return, with half seeing a 14-fold or greater return on investment.