Sentences with phrase «buy more ad»

Reaching customers became easier during the recession as the cost of advertising time dropped, meaning companies could buy more ads.
If more «likes» and followers = cheaper ads, guess who's going to start to investing in more contests, giveaways, and other tactics to reach more eyeballs and then subsequently buy more ads and sponsored content.
Sending a message that your clients will receive whether they're on their phones, laptops or tablets improves your ability to reach them without having to buy more ads on one type of device.

Not exact matches

Ads on social media are targeted specifically towards you based on past purchases, drawing you back in and trying to prompt you to buy more similar products.
The API has spent more than $ 7.7 million on lobbying the federal government so far this year and is also spending $ 300,000 buying ads to urge Democratic Senator Mark Udall to approve the Keystone pipeline.
Fortune noted earlier this year that the service is looking to grow that revenue through an expanded targeted network that will focus more on «programmatic» ads, where companies use software to buy and sell ads automatically based on algorithms.
That buys you extra space for ad copy and allows your ad to catch more eyeballs by taking up more space on the results page.
For the most affordable buy, pass over the main pages and place your ads on more internal, editorial pages.
Analysts say some of the rebound is a result of what happened last year, when large numbers of advertisers put less into the upfront market and kept more of their spending for what is called the short - term «scatter» market, where ads are bought on an as - needed basis.
The for - profit venture, led by Canadian CEO Jonah Brotman, keeps a portion of the margin (it buys at 30 % below retail and sells to vendors at 20 % below) and aims to generate more revenue through mobile phone ads.
More recently Apple has attempted to revitalize its ad business by introducing automated buying and selling.
Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.
If people could buy them as easily as you buy an Adwords ad, maybe many more small companies would,» notes Friedman.
That number «was more than [Trump] spent on actual ad buys in all media during all of 2015,» the study notes, and the candidate's total advertising value was 1.5 times what Bush, Rubio and Cruz got.
The Conservatives bought radio ads last year accusing NDP leader Thomas Mulcair, who backed cap and trade during his leadership bid, of a «carbon tax» plan that «would make everything you need cost more
The ads will be bought and sold via a real - time auction marketplace, which means Spotify will be able to sell much more efficiently.
As a programmer, Gutstein believes Machinima can transition away from an ad network model — where ad impressions are bought and sold programmatically and where Ebitda margins are in the single digits — to more of a cable network model, where ads are bought and sold in packages and where Ebitda margins are anywhere from 30 % to 60 %.
Facebook has turned over the more than 3,000 Russian - bought ads to Congress.
More of a three - dimensional idea than just buying an ad in a magazine.
Getting advertisers to buy more video ads is key to Facebook's continued revenue growth, as they fetch higher rates from advertisers than text or photo - based ads.
Businesses may actually end up buying more online ads on Facebook to promote themselves, because simply creating content and attempting to share it on the news feed for free will no longer work as well as it once did.
And Deloitte's survey also found that approximately three in four millennials ages 19 - 32 say their buying decisions are more influenced by social media recommendations than by TV ads.
Global Brand Building Officer Marc Pritchard has pushed for a faster shift toward programmatic digital buying in recent months, said people familiar with the matter, which comes as P&G has been under investor pressure to get more from its ad budget amid slower growth.
Companies are making data a priority in order to spend more efficiently on programmatic buys and ad retargeting.
Because buys can be made in a much more ad hoc fashion than on network TV, the marketer can swap in and out different messages at almost any time in a campaign.
Investors are surely excited to hear that more than 90 percent of Snap Ads were bought programmatically, so the shift to an auction system that hurt ad prices is largely behind the company now.
Advertisers buy your data so they can show you more ads.
Businesses use Vision Critical's insight community software to connect with large pools of customers on an ongoing basis to pull valuable insights on everything from new products, ad buys and much more.
There are a number of reasons for Amazon's newfound energy in advertising: It is doing more outreach with Madison Avenue, striking deals with holding companies and agencies; it opened an ad platform last year, an application programming interface that lets marketing developers build easier ways to buy ads; and it is opening its Amazon Ad Platform to more brandad platform last year, an application programming interface that lets marketing developers build easier ways to buy ads; and it is opening its Amazon Ad Platform to more brandAd Platform to more brands.
Snapchat Is Opening Up Its Marketing Platform to All Ad - Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more datAd - Tech Players and Agencies Snapchat is opening up their API to allow companies more access to their ad buying platform, and potentially more datad buying platform, and potentially more data.
So if your social extensions resulted in thousands of people clicking on your ads but no one actually buying anything from you, you would win the battle but lose the war (more specifically, you would be making money for Google but not for your business).
More affluent users with more buying power in markets like the US, UK, and Canada command higher ad prices, effectively subsidizing the social network for those in developing nations where ad rates are loMore affluent users with more buying power in markets like the US, UK, and Canada command higher ad prices, effectively subsidizing the social network for those in developing nations where ad rates are lomore buying power in markets like the US, UK, and Canada command higher ad prices, effectively subsidizing the social network for those in developing nations where ad rates are lower.
You are probably going to have to buy some more books on Facebook ads to get to the nitty gritty of advertising on Facebook.
The publisher is aiming to boost revenue by creating more custom content for sponsors and making it easier for marketers to buy ads across its magazine portfolio, Ripp said in July.
Brands, especially from eCommerce industry, are spending 20 % more dollars on Facebook advertising now, according to the report published by Nanigans, a company that provides software for brands to automate their Facebook ad buys and that is a part of Facebook's Marketing Developers program.
GIFs: Google just bought Tenor, a popular GIF platform with more users than Twitter, George Slefo writes in Ad Age.
The more people you get to come to your website, the higher the potential for those visitors to click on an ad and buy something.
More cord - cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.
Last fall, Facebook told lawmakers it would tighten its ad policies after disclosing that more than 3,000 ads were bought by 470 fake accounts and pages run by the Internet Research Agency, a shadowy organization in St. Petersburg, Russia.
At the end buying an extra luggage ad bringing your own stuff for your little one with be a lot cheaper and you can bring more as your limit will be 55 lbs.
Many of those ads will try to convince her she needs to buy certain products to appear more beautiful or wealthier than others.
It's in the business of shocking people to get their attention so they will buy more magazines and increase their own ad revenues.»
Note that Newsfeed Ads are essentially the same as «boosted» posts, but ordered through the downloadable Facebook Power Editor, the advertising API or an Insertion Order from a Facebook rep.. Also note: ads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by defauAds are essentially the same as «boosted» posts, but ordered through the downloadable Facebook Power Editor, the advertising API or an Insertion Order from a Facebook rep.. Also note: ads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by defauads procured through Power Editor, API or IO offer much more advanced targeting options and are rumored to have better performance than those bought through the standard interface most Page owners use by default.
The new media team bought display advertising significantly less than they did search ads, and focused the display piece of the puzzle more on measurable goals such as list - building than on amorphous «influence - the - discussion» ad runs.
Of course, it's a classic PR tool because it works, though if too many people jump on board the Google Ad train, the cost of running ads on the candidates» names becomes prohibitive (try buying a more specific query if that happens to you).
Also in TechBytes: more detail on Obama's data - driven TV ad - buying effort, which helped him get far more bang for the buck than his rival (though with one caveat: I've also heard it said that Romney's ad - buying was particularly incompetent, which may skew the numbers).
Plus, more - traditional mass outreach may still work in online social settings, since extensive advertising on MySpace, Facebook and LinkedIn is still relatively untested, and campaigns with the resources to buy ads targeted at their particular electoral districts may find them an effective way to tap a politically active audience.
The campaign did run some influence - the - discussion display ads, for instance buying space on the websites of major media outlets immediately after debates, but they focused more on the practical goal of list - building.
Judging from the quality of the average campaign ad, though, many media firms seem to think of the creative content as an afterthought — MUCH more money seems to go into buying the time than into creating the actual advertisement.
I know of one statewide candidate in the Midwest who generated more traffic this way in three days than the campaign's entire online ad buy had delivered in a whole month.
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