Sentences with phrase «buyer ethnography»
Needing the insights, which B2B buyer ethnography can provide, on decoding the actual real world experiences of buyers.
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The power of B2B buyer ethnography is to help us understand not only how behavior has changed but to understanding the important meanings associated with changed behaviors.
What examples do you have in mind when referring to the buyer ethnography, Tony?
When I speak of b2b buyer ethnography, I refer to observation and techniques in their truest sense — field ethnographic work.
Not exact matches
It is apt to note that the social sciences of ethnography and anthropology must become more foundational to buyer personas due to the order of magnitude shift we are seeing in social behaviors, interactions, and goals related to the social age.
It is worth reiterating that buyer persona research, since its origins, is meant to be coupled with social science research methods of anthropology and ethnography.
Using the research discipline of ethnography to understand the situations confronting buyers today.
Qualitative as well as contextual inquiry based methods common to ethnography and anthropology are best suited to get at the unarticulated goal choices of buyers.