Buyer experience refers to the experience or feeling a person has when they are purchasing a product or service. It includes factors such as the ease of finding and purchasing the item, the level of customer service received, and the overall satisfaction with the process.
Full definition
Thus, an organization can significantly enhance its lead nurturing capabilities when it is linked to the overall buying experience and viewed as a significant element
of buyer experience marketing.
Buyer Experience Marketing changes how we approach lead nurturing - from asking what activities should we do to what experiences should we create.
Hit the link for a deeper read on what to expect when you're expecting to mortgage, and tell us your own new home
buyer experiences in the comments.
There's nothing like the joy and pride that a first time
home buyer experiences when they find their dream home.
This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the
new buyer experience economy.
The new
buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years.
By linking lead nurturing to
buyer experience marketing, we begin to shift the emphasis in lead nurturing from inside - out activities to outside - in experiences.
This requires of us and B2B CEO's today bold new thinking around
Buyer Experience Innovation as a means of achieving acquisition and growth strategies.
«The Defining Moments in Digital Marketing Main
Buyer Experience Innovation: 5 Management Principles»
The aim of lead nurturing isn't just to secure the sales that keeps your business afloat; nurturing
uses buyer experiences to improve your company from within as well as refine the products and services that you offer.
Companies today though can begin to re-examine their
current buyer experience and content strategy efforts by looking at two questions in particular: