Over the next several weeks and months I gained clarity — through a series of
buyer feedback messages and conversations with my professional real estate agent, here's what I discovered: Other homeowners were going an extra few miles to market themselves and «hook» the buyer, and it was making a big difference!
Ultimately, I'd rather be moving forward with the wrong
messaging and getting the
feedback I need to iterate it than standing still because I'm afraid my
buyer persona isn't fleshed out enough to do anything.