Pure Life starting this week is launching a big
new global campaign aimed at making its
bottles less of a commodity by giving consumers more reasons to
buy the
brand than just the water inside.
• Greet customers as they approach the perfume counter and inquire into their perfume
buying needs • Provide customers with information on
new perfume lines and their prices • Assist customers in selecting perfumes by providing them with information on popular picks • Give out free perfume samples in a bid to assist customers in deciding which
brand to
buy • Provide customers with information on special deals and discounts and indulge in suggestive selling to ensure additional sales • Run customers through the purchase process by providing them with assistance in paying and tender change and receipts • Set up perfume
bottles and boxes, and testers according to company policies and procedures • Ascertain that stock is properly displayed and maintained, and ensure that low stock situations are communicated to the supervisor in a timely manner