All was good for decades, as the tradition of
buying diamond engagement and wedding rings took off just after the Second World War, when newly employed GIs were told «A Diamond Is Forever» in a clever marketing campaign by South African miner De Beers.
What's wrong (leaving aside for the moment the questions of where those diamonds come from, and whether hair dye and fast food enhance your well - being or physical health) with trying to get people to
buy a diamond engagement ring, or dye their hair, or indulge in the occasional Big Mac with fries?
Not exact matches
great american value where the man expects the woman to do dishes and raise the kids while she expects him to
buy her a large
diamond ring for
engagement.
Not only did I want to make sure I liked a ring I would be wearing every day, but the
engagement process felt like a transfer of property — if we did it in the traditional way, my fiancé would ask my father for permission to marry me, put down thousands of dollars for a
diamond, and «
buy me» with that
diamond ring.
Whether you're shopping for an
engagement ring with your significant other or treating yourself to a slice of luxury that can be passed down for years to come,
buying a
diamond can be an overwhelming and intimidating process.
Although their influence is now somewhat diminished, for more than a century they ran a text book marketing campaign that ensured they earned vastly inflated prices for their shiny little rocks - first by
buying up the newly discovered South African
diamond mines so that they effectively controlled the market, then by creating the impression of scarcity by ruthlessly controlling supplies; and then, in their pièce de résistance, commissioning one of the most successful marketing campaigns in history to create the tradition of giving
diamonds as
engagement gifts; which includes the famous «
diamonds are forever» advertising campaign and sponsoring movies such as Gentleman Prefer Blonds (1953), To Catch A Thief (1955) and The Pink Panther (1963).
Jonathan is the President & CEO of Kimberfire - a brilliant way to
buy diamonds, custom
engagement rings and fine jewelry.
You want to
buy an
engagement ring online, but which online
diamond store can really go the distance: Blue Nile or James Allen?
Buying the perfect
engagement ring is a delicate balance of your budget, her style, and
diamond quality.
Houston, TX About Blog Jonathan's Fine Jewelers is the premium jeweler to
buy loose
diamonds, custom
engagement rings, custom
diamond jewelry,
diamond jewelry and high - end watches.
London, UK About Blog A luxury jeweller specialising in
engagement rings and
diamond jewellery with a simple aim: To bring simplicity, clarity, choice and value to the jewellery
buying process.
London, UK About Blog A luxury jeweller specialising in
engagement rings and
diamond jewellery with a simple aim: To bring simplicity, clarity, choice and value to the jewellery
buying process.