The reason is, it's important to keep your «also - boughts» clean; which means, you want people buying your books who are
buying other books in your genre.
Not exact matches
Reviews can help keep your title
in the «also
bought» and «also viewed» line beneath
other books in the same
genre — thus
in front of
book buyers.
Book bloggers, instagrammers and
other social media microbloggers who might not have the BIG numbers, but have big influence
in their
genre and reach real readers who are
buying and reviewing
books.
It's so much better to build a huge list with giveaways, then use them to get a ton of downloads and
book reviews; or encourage them to
buy your
book along with some
other bestsellers
in your
genre (I'm going to do both, using different lists for each).
If you plug
other books in your
genre at the same time as you plug your new release, and if people
buy both, it's likely that you'll appear on the first page of those
other books» also -
boughts.
9 Create a Gift Basket of
Books — gather up a few other authors (books that are in a different genre than yours)-- include covers, brief descriptions, links to buy — and everyone cross promotes to their l
Books — gather up a few
other authors (
books that are in a different genre than yours)-- include covers, brief descriptions, links to buy — and everyone cross promotes to their l
books that are
in a different
genre than yours)-- include covers, brief descriptions, links to
buy — and everyone cross promotes to their lists.
Romance, like
other genre novels — paranormals of various kinds, thrillers, mysteries, and some YA sell extremely well because their readers expect not just one novel but an entire series (we meet Dan Brown's protagonist, Robert Langdon,
in book after
book), which they also expect to
buy.
This could help you with getting onto the right kinds of also -
boughts, those of
other books in your new
genre.
Now, the big benefit when writing
in one
genre or a similar cross
genre, is that when readers find one of your
books,
buy it and like it, they'll seek more of your
other books.
Doing targeted marketing at fans of
other similar authors
in the same
genre (Facebook ads etc) would be a perfectly fine strategy to find new readers for the
book, and also help get that «Also
bought» positioning.