Not exact matches
The annual South By Southwest Interactive conference kicks off Friday and the advance
buzz is all
about a fierce
competition between two location - tagging social networking companies: Foursquare and Gowalla.
But securing a spot in the
competition — and providing an early screener to critics — helped build
buzz,, and the thriller
about the Border Patrol went on to win the audience award — which means festival attendees thought it to be the best of the bunch.
Use marketing materials that set you apart from the
competition to generate
buzz about what you have to offer.