Not exact matches
From actionable consumer
WOM insight we develop a custom marketing roadmap guided
by the most powerful consumer influences.
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They were joined
by their co-stars Q'orianka Kilcher, Jackson Gann, Emanuela Postacchin, Brian Geraghty, Robert
Wom, Matt Lintz, Matthew Shear, Douglas Smith, and director Jakob Verbruggen.
Once these external forces intervene to boost a book's sales figures a feedback cycle can be started in which
WoM reinforces the effect of these external influencers and in turn, with luck, attracts more recommendations
by people with clout or
by the algorithms but I don't believe that in most genres
WoM alone can do the job.
In both cases (recommendation
by people with clout or Amazon or iBooks's algorithms) the author may wrongly attribute his sales success to
WoM of common readers.