From MarTech Today: Springbot opens a customer data co-op for retail SMBs Mar 27, 2018 by Barry Levine The new Exchange enables lookalike matching, followed
by a drip email campaign for prospects.
Not exact matches
Dripping is easy to set up with various platforms and makes your sales teams job easier
by automatically sending follow up
emails to leads.
Ryan found that the average number of
emails per
drip campaign had increased
by one in the last year.
Take a page from the marketing playbook and break out of that rut
by using
email marketing tools and
drip campaigns which enable you to create automated, learning - focused
drip campaigns.
These points are mostly developed
by an analysis of the
email communications, and the
drip of information from the investigations.
One way to create a
drip email strategy that works is
by simply creating campaigns that are specifically crafted for each of your touch points.
A
drip campaign is a process of sending
emails that are segmented
by messaging and delivered to leads at different stages of the sales funnel.
This is done
by constant follow - up via phone calls,
email drip campaigns and auto subscriptions of properties that fit their criteria.
If your
drip campaign isn't personalized, it could lead to potential clients marking your
emails as spam, where they will eventually be sent automatically
by Gmail.
Gently remind a lead about your services
by sending a
drip email with education on the real estate market.
Through Pop - a-Note, an automated
drip email service powered
by RISMedia's Content Solutions, real estate professionals can reach past clients
by sharing information in a personally branded
email.
By default your SmartZip leads will be subscribed to the RPS provided CMA and SmartZip (which sends each lead an updated CMA report every 30 days)
drip email campaigns.