Cambridge Analytica whistleblower Christopher Wylie previously estimated that more than 50 million people were compromised
by a personality quiz that collected data from users and their friends.
Cambridge Analytica whistleblower Christopher Wylie previously estimated that more than 50 million people were compromised
by a personality quiz that collected data from users and their friends.
Not exact matches
The app in question, This is Your Digital Life, was a
personality quiz designed
by researcher Aleksandr Kogan in 2014.
That Facebook app, called «This is Your Digital Life,» was a
personality quiz created in 2014
by an academic researcher named Aleksander Kogan, who paid about 270,000 people to take it.
That data, downloaded over years of Facebook users freely giving apps such as games and
personality quizzes access to their information, is largely still stored outside of Facebook's grasp
by the private individuals and companies who built those applications.
Update: The agency has now put out a statement in which privacy commissioner Raymund Enriquez Liboroit states that Facebook told it 558 Filipino users had installed the
personality quiz app that was used
by CA as the route to harvest Facebook friend data — and ultimately to pull data on up to 1,175,312 more local users.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine
personality categories; the next step is Kogan's
personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict
personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held
by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.
Brittney Kaiser, a former employee for Cambridge Analytica — who left the company in January and is today giving evidence in front of a UK parliament committee that's investigating online misinformation — has suggested that data on far more Facebook users may have found its way into the consultancy's hands than the up to 87M people Facebook has so far suggested had personal data compromised as a result of a
personality quiz app running on its platform which was developed
by an academic working with CA.
The data was acquired and processed
by Cambridge University professor Aleksandr Kogan whose
personality quiz app, running on Facebook's platform in 2014, was able to harvest personal data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US voters).
«In my pitches I used to give examples even to clients that if you go on Facebook and you see these viral
personality quizzes — not all of them would have been designed
by Cambridge Analytica / SCL Group or our affiliates but that these applications were designed specifically to harvest data from individuals, using Facebook as the tool.»
In an official Facebook Newsroom post, VP & Deputy General Counsel Paul Grewal explained that a certain Dr. Aleksandr Kogan violated Facebook's Platform Policies
by harvesting data from an online
personality quiz that he created on the social network.
The data was obtained after roughly 300,000 users installed a
personality quiz app called «thisisyourdigitallife» that was designed
by Aleksandr Kogan, a Cambridge University researcher.
Facebook disclosed late Friday that it knew Cambridge Analytica had taken users» information without their consent
by obtaining it from a psychology researcher who legitimately gleaned details on users» likes and habits via a
personality quiz app in 2013.
That data, generated over years of games and
personality quizzes that had access to private information, is largely still stored outside of Facebook's grasp
by the private individuals and companies that built those applications.
I keep checking back and forth between Facebook and Instagram, and procrastinated even more
by taking this
quiz on Buzzfeed to determine what kind of food matches my
personality.
Take this
quiz,
by Dr. Sam Gosling, author of Snoop: What Your Stuff Says about You, to determine your
personality when it comes to doing household chores.
This well - researched book
by Sara Au and Peter Stavinoha (a clinical neuropsychologist) provides a
quiz to determine your child's
personality type and offers sensible potty training techniques and solutions to match it.
Both companies are under scrutiny following claims
by a whistleblower, Christopher Wylie, who worked with Cambridge Analytica and alleges it amassed large amounts of data through a
personality quiz on Facebook called This is Your Digital Life.
The idea of a
personality quiz to help Cambridge Analytica mine user information came from a man working for a firm that serves American spy agencies and was co-founded
by Peter Thiel, a Facebook board member and a Donald Trump supporter.
Whistleblower Christopher Wylie, who worked with Cambridge Analytica, claimed it amassed the data of millions of people without their consent through a
personality quiz on Facebook called This is Your Digital Life that was created
by an academic for Global Science Research.
The information was amassed via a
personality quiz app created
by a Cambridge Analytica subsidiary.
In 2014, Facebook invited users to find out their
personality type via a
quiz developed
by Cambridge University researcher Dr Aleksandr Kogan called This is Your Digital Life.
It was a Palantir employee in London, working closely with the data scientists building Cambridge's psychological profiling technology, who suggested the scientists create their own app — a mobile - phone - based
personality quiz — to gain access to Facebook users» friend networks, according to documents obtained
by The New York Times.
And he did so
by paying people to take a
personality quiz which also allowed not just their own Facebook profiles to be harvested, but also those of their friends — a process then allowed
by the social network.
In 2014, Facebook invited users to find out their
personality type via a
quiz developed
by Cambridge University researcher Dr Kogan called This is Your Digital Life.
This
quiz was adapted from the «Journal of
Personality and Social Psychology» (2002) published
by the American Psychological Association.
Most of the sites that have
personality matching tests will also allow you to search their database
by age and demographic location in case you are not getting a huge number of matches based off of the
personality quiz results.
And you can find out your time
personality here,
by taking our
quiz.
Find out what kind suits your
personality better
by taking this
quiz!
A companion site hosted
by Scholastic at http://scholastic.com/stacks also invites fans to take a Kirby
quiz to determine which Super Ability is best suited to their
personality.
According to reporting
by CNBC, Cubeyou collected data from Facebook users through
personality quizzes «for non-profit academic research» developed with Cambridge University, and then sold the data to advertisers.
CNBC first reported the suspension of data analytics firm CubeYou, after they found that the organization used
personality quizzes that were labeled as «non-profit academic research» to reach advertise to customers, a similar tactic used
by Cambridge Analytica.
Update: The agency has now put out a statement in which privacy commissioner Raymund Enriquez Liboroit states that Facebook told it 558 Filipino users had installed the
personality quiz app that was used
by CA as the route to harvest Facebook friend data — and ultimately to pull data on up to 1,175,312 more local users.
It was a Palantir employee in London, working closely with the data scientists building Cambridge's psychological profiling technology, who suggested the scientists create their own app — a mobile - phone - based
personality quiz — to gain access to Facebook users» friend networks, according to documents obtained
by The New York Times.
It was heavily influenced
by a similar
personality -
quiz app made
by the Psychometrics Centre, a Cambridge University laboratory where Kogan worked.
The app was billed as a
personality quiz that would be used
by Cambridge University researchers.
Mr. Kogan collected the data
by creating a
personality -
quiz app in 2013 that plugged directly into Facebook's platform.
This news comes days after Facebook shared that it had suspended the account of Cambridge Analytica, as well as the account a Russian - American psychology professor at the University of Cambridge named Aleksandr Kogan, who was contracted
by Cambridge Analytica to build a Facebook
personality survey app called «thisisyourdigitiallife» that was used to mine the personal information of the roughly 270,000 respondents who took the
quiz.
In 2014, Facebook invited users to find out their
personality type via a
quiz developed
by Cambridge University researcher Dr Aleksandr Kogan called This is Your Digital Life.
The information was amassed via a
personality quiz app created
by a Cambridge Analytica subsidiary.
The company, according to reports in the Guardian and the New York Times, secured data on more than 50 million Facebook users, which was harvested in 2014 via a
personality quiz hosted on Facebook and built
by a professor at Cambridge University.
Though Cambridge and Kogan violated Facebook's policies
by misrepresenting themselves — users were told that data that was taken for political marketing was being used for a
personality quiz app — thousands of third party developers benefited from Facebook's loose rules at the time.
Wylie has accused CA of using intermediaries to gather information from 50 million Facebook users
by way of a
personality quiz back in 2014.
If one of your Facebook friends had happened to download the app made on behalf of Cambridge Analytica in 2014 and decided to take the
personality quiz, that person's profile data, along with the profile data of his friends, including yours, was likely in a cache owned
by a company whose job was to install a conservative in the White House.
He had developed a
personality quiz app for Facebook called «thisisyourdigitallife,» which was downloaded 270,000 times
by Facebook users in 2013.
The
personality quiz created
by Kogan appeared in 2014 on a platform for freelancers run
by Amazon called Mechanical Turk.
The #deleteFacebook twitter hashtag has trended on Twitter following detailed reports in the New York Times (paywall) and the Observer about how Cambridge Analytica, a data analytics firm co-founded
by Steve Bannon, obtained data from 50 million Facebook profiles
by working with a researcher who released a
personality quiz app to 270,000 participants on Facebook.
In 2014, Facebook invited users to find out their
personality type via a
quiz developed
by Cambridge University researcher, Dr Alexsandr Kogan called This is Your Digital Life.
Cambridge Analytica relied on a
personality quiz on Facebook, which was created
by a Cambridge University researcher named Alexander Kogan.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine
personality categories; the next step is Kogan's
personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict
personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held
by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.