If you knew anything about this blog's
audience and community, you would know that a lot of them have been directly impacted
by amateur midwives, either through the deaths or injuries of their own children, or those of their family
members, or
via hospital transfers that they have cleaned up after as medical professionals.
By now, you are social media savvy — effectively engaging
members of your target
audience and establishing your pet store as «the local go - to for all things pet»
via Facebook, Twitter and LinkedIn (all managed using Hootsuite).