Similarly, «[t] he micro-brewery trend started in the mid-1970s in response to the «homogenization» of the American beer market
by the big brewers.
Although many craft beer brands have become national after being purchased
by the big brewers, the majority of craft breweries remain locally focused.
The best light beers are made
by the big brewers because they are fundamentally technical, not artistic, achievements.
Craft beers, as defined by the Brewers Association, must be less than 25 % controlled
by a big brewer.
That means those that get taken over
by a big brewer like AB InBev lose that identity even if they still make small batches with distinctive flavors.
Not exact matches
The companies that make those beers, Boston Beer (sam) and Molson Coors (tap - a) respectively, have found themselves in a war of words after The New York Times published an op - ed
by Boston Beer founder Jim Koch in which the
brewer lamented the effect
Big Beer mergers have had on the craft beer industry.
«The growth is driven
by consumer trends rather than the classic push from
big brewers,» says Jonnie Cahill, Heineken's senior director of low and no alcohol, citing an increasing interest on wellness and balance.
«There is confusion and unfortunately a lack of transparency on the labels of the acquired brand,» says Julia Herz, craft beer program director for the
Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Bi
Brewers Association, which advocates on behalf of small and independent
brewers not owned or controlled by Bi
brewers not owned or controlled
by Big Beer.
So is it any surprise
big brewers are making a practice of either buying microbreweries outright (as Sleeman did with Quebec's Unibroue in 2004, only to be swallowed
by Sapporo in 2006) or, more recently,
by launching their own «craft breweries» (as Moosehead did when it launched Brampton, Ont.
Bummed
by flat sales of their easier - drinking, ice - cold lagers, the world's
biggest brewers have begun sweating small suds in a
big way.
CONTESSA
BREWER, NIGHTLY BUSINESS REPORT CORRESPONDENT: With all the upheaval Wynn Resorts (NASDAQ: WYNN) has faced in the first quarter, the
biggest surprise is that it «s hiking the dividend
by 50 percent to 75 cents per share.
Helped
by its sponsorship of the FIFA World Cup, Anheuser - Busch InBev, the world's
biggest brewer, increased beer volumes
by 2 % in its second quarter and
by 1.5 % in the first half of 2010.
A successful bid
by SABMiller would make it the
biggest brewer in Australia and strengthen its -LSB-...]
The move comes as parent company AB InBev, the world's
biggest brewer, works towards its RE100 commitment to source 100 % renewable electricity worldwide
by 2025.