Sentences with phrase «by brand advertisers»

A survey released last month by the Association of National Advertisers and Forrester Research of ANA members, a group dominated by brand advertisers like P&G, found only 28 % felt they understood programmatic well enough to use it, while another 10 % understood it but still wouldn't use it.

Not exact matches

Sorrell then referenced a speech given by WPP's third biggest client — and the biggest ad spender in the world — P&G's marketing boss Marc Pritchard, who said Google and Facebook were not doing enough to meet advertiser demands around measurement, brand safety, and viewability (the measure of whether an online ad had the ability to be seen by a human).

Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell said the search giant had not done enough to assuage advertiser concerns about the safety of their brands on its platforms.

Facebook's Instagram by contrast, is much more heavily skewed to big brand advertisers.

However, Arete Research's Richard Kramer told CNBC that advertisers may be leery of the platform so their brands don't get targeted by Trump.

Advertisers have flocked away from The O'Reilly Factor over the scandal, led by high - profile brands such as Allstate, Hyundai, and Mercedes - Benz.

Vice's advertisers and partners aren't judging success by pageviews, or ratings, but on how much Vice is boosting their brands.

Efforts to open up AR to wider audiences by Google, Apple and Facebook have real consequences for advertisers, which have largely passed on AR experiments in favor of less risky approaches like conventional branded mobile apps and immersive in - person activations.

The connection between shopper and advertiser is achieved by a brand new interface for shopper consideration, the ALX token.

Additionally, they will be utilized by advertisers and brand sponsors to fund their ad campaigns and support key content creators.

This post is sponsored by Jimmy Dean ® Brand, but the content and opinions are my own This shop has been compensated by Linqia and its advertiser.

«MGID's purpose is to create meaningful engagement for brands and advertisers by delivering the right message to the right audience,» Michael said.

If you need to create big impact brand awareness amongst professionals, we offer the opportunity for advertisers and sponsors to run locally - targetted or national activity, that can also be split by gender and age.

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If the opinion of Advocate General Mengozzi is adopted by the ECJ it will be a step backward for brand protection as trade mark owners will, effectively, be unable to instigate legal proceedings for trade mark infringement in relation to comparative advertisements regardless of whether the rival advertiser uses the same or similar image (no matter how distorted) of the registered trade mark.

He has guest lectured at the University of Southern California and spoken at programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the American Bar Association, Digital Content Next, and Social Media Week.

These video spots can be used to foster brand awareness, but as pointed out by TechCrunch's Anthony Ha, they can also be used to funnel users to the advertiser's website, or collect leads.

We believe our ability to compete depends primarily on the reputation and strength of our brand as well as our reach and ability to deliver a strong return on investment to our advertisers, which is driven by the size of our Ad - Supported User database, our advertising products, our targeting, delivery and measurement capabilities, and other tools.

Stories is also used by brands, event promoters and advertisers to manage their Facebook presence.

Additionally, they will be utilized by advertisers and brand sponsors to fund their ad campaigns and support key content creators.

The report «found that growth will be fuelled by the entrance of high profile brands such as Apple into the smartwatch arena, allied to increased consumer affinity with and acceptance of wearable technology» and argues that «the emergence of an additional consumer screen would stimulate interest amongst advertisers, although until a critical user base is reached most ad - spend is likely to take the form of ad hoc campaigns.»

• Lead all strategic trade marketing content initiatives for NBCUniversal, where I collaborate with all departments to help define both the brand story and the story as interpreted by the consumer and advertiser.

The Cape Cod - style confection, located in Norwell, Mass., was home to Janette Kelley, one of the first contributors of cookbooks and recipes to Betty Crocker, a brand with a persona cooked up by advertisers.