Sentences with phrase «by brand appeal»

Not exact matches

Here's how to do that — by developing an employer brand that's appealing female job - seekers:

The fact that this page is run by a fan rather then a brand is a part of it's appeal.

With revenue continuing its long, steady decline, Kmart teamed with ad agency FCB to reenergize its much - maligned brand, promoting its product - delivery program by appealing to the giggly 12 - year - old in all of us.

By appealing to people's egos, you can create instant brand engagement.

The Muscle Milk brand has historically been embraced more by men, though the company has sought to launch more new items that would appeal to women like Muscle Milk's Greek yogurt protein smoothies and protein bars with fewer calories.

The company's new TV division is also appealing to yesteryear; it's being branded as Mainframe Entertainment, the name the company scrapped in 2006 when it was acquired by Rainmaker Income Fund.

Craft beer brands have greater appeal to either go national or even gain greater exposure by shipping volume to markets abroad.

As a marketer — and a mom of three teenagers — Angie is committed to helping brands appeal to and authentically engage with Gen Z, who by the year 2020 will represent 40 percent of American consumers.

An Indian generic drug company on Monday urged a federal appeals court to reconsider a recent decision that revived a patent infringement case against Google LLC, saying the ruling could spur «vexatious lawsuits» by makers of brand - name pharmaceutical products.

Buick, the brand that once was the pace car for the drive to the senior center, has made a comeback by appealing to buyers not yet ready for retirement.

Some food brands are searching for ways to appeal to beer drinks by actually putting brews in their products.

Its Asepto brand, showcased at Anuga FoodTec, in Cologne, Germany, (March 20 - 26) is distinguishing itself from rival companies by the decoration on the packaging itself, including holographic, metallic images, embossing and foil stamping for stand - out shelf appeal

The rapid growth of Foodstirs — which spent most of 2017 in around 400 stores before a surge of interest from retailers propelled it into almost 8,000 doors by the year end - proves you can disrupt a category dominated by legacy brands (Betty Crocker, Duncan Hines) by offering mainstream products and flavor profiles (chocolate chip cookies, sweet vanilla cake) that appeal to a generation of consumers that want to cook - as evidenced by the growth of meal kits - but also want to vote with their wallets by choosing brands which align with their values, argued Fleishman.

This compares with a price gap of 23 per cent when Choice conducted a similar survey two years ago, highlighting the major chains» strategy of neutralising competition from Aldi by trimming the prices of private label brands to appeal to bargain - hungry shoppers.

Nielsen data shows that the American whiskey category typically appeals to younger consumers than Scotch, with growth driven by premium brands.

Kasia Gebala, cider marketing manager at Heineken International adds: «With the rising popularity of cider globally, we saw an opportunity to launch a premium cider brand made by one of the finest cider producers in the world, appealing to a discerning connoisseur looking for a truly authentic, quality craft beverage with real heritage.

By utilizing these brands in desserts, you can give your dessert menu the same can't - say - no appeal — especially since 80 % of customers agree that branded inclusions make for a better - tasting dessert5.

Johan Schwartz, Marketing Manager of the Pinotage Association, added that it is important to build on previous successes and to grow the brand - appeal by embracing new initiatives and wine styles to broaden the consumer base.

Together, we will continue to innovate and grow the beloved Jägermeister brand by creating new experiences for our loyal customers, and by expanding the brand's appeal to a new generation of consumers.»

Tested for effectiveness and appeal by consumers in Community Coffee Company's markets, the revised look aims to increase the brand's premium quality perception while preserving the key elements that customers have appreciated for decades, such as the signature red color and attention to family ownership.

Their high chairs are as unique as the children who will use them and have an appealing sensibility unmatched by other brands.

While such a move would require a protracted legal process, complete with appeals and checks against international law, the letter sparked outrage at British plans to «storm» the embassy, prompting many observers to brand it an own goal by the Foreign Office.

Alright y ’ all, get ready to exude some «it - girl» appeal this weekend in this matching army colored two piece dress by my current favorite brand, Ali & Jay!

«There are countless [Japanese brands to discover] that are being pumped out through street style images by foreign trend agency sites and domestic fashion sites that end up appealing to an international audience,» she says citing the likes of Yuichi Yoshii's The Contemporary Fix, Hiroshi Fujiwara's Honeyee.com (diffused through Hypebeast), Tokyo Telephone, Tokyo Dandy, Droptokyo and Tokyo Fashion Diaries.

Short Version: Forward - thinking brands can learn how to appeal to today's dating population by consulting with marketing experts who study and analyze consumer trends.

Short Version: Forward - thinking brands can learn how to appeal to today's dating population by consulting with marketing... (read more)

Short Version: Forward - thinking brands can learn how to appeal to today's dating population by consulting with... (read more)

Match.com and eHarmony were among the top five most recognizable brands yet were among the lowest when ranked by appeal, indicating consumers» displeasure with the process of using social media to find a companion.

Though two online dating sites were among the top five most recognizable social media brands, they were also among the lowest when ranked by appeal.

While the «Dheepan» win surprised many here in Cannes — the film devolves into revenge killings capped by a happy ending — clearly Audiard's brand of straightforward, well - tooled craftsmanship appealed to the Coens and their fellow jurors.

I'm not too sure about this one, and I think the reasoning for diminishing the brand appeal by shortening the -LSB-...]

In the competitive, market - based view of public education, schools compete by promoting a brand that will appeal to certain kinds of students.

Cadillac president Johan de Nysschen tried to capture some of this retro marketing appeal by referring to the CT6 as the «Cadillac Touring - 6» at the reveal event in Brooklyn, but it's clear that the new naming scheme is just another way the brand is trying to beat the Germans at their own game.

In The great all - rounder, Simon Charlesworth discovers what makes the car so appealing to drive / For this month's Auto - biography, Matthew Bell travels to Milan to meet Corrado Lopresto — the well - known collector and view his 150 examples of Italian exotica / In Dealing with a Delage disaster, Douglas Blain tells how a major mechanical failure almost took the sole - surviving 1914 Delage Grand Prix car off the road for good, while Philip Guilfoyle explains how modern technology was used to create a brand new engine block / Doomed by its audacity and now largely forgotten, the Hotchkiss - Grégoire was a technological tour de force.

Then it sapped Dodge's performance appeal by placing the new Viper under the new SRT brand.

Long considered the brand's flagship model, the Nissan Maxima is indeed the most powerful sedan in the automaker's lineup, but the redesigned Altima is larger by almost every measure and has enjoyed much broader appeal.

John Edwards, Land Rover Global Brand Director said: «The Evoque Convertible Concept is a new twist to the Evoque story and explores the potential to further extend the nameplate's appeal by giving existing customers more choice, whilst at the same time reaching out to a completely new customer base.

Although it doesn't ride as comfortably as some rivals, whether you're tempted by the unique performance appeal of the V8 GTS, or the more cost - efficient diesel, the Maserati Quattroporte is well worth considering as an alternative to the German brands if you're shopping for a big luxurious saloon.

You can tell this 2011 Jeep Grand Cherokee has been pampered by the fact that it has less than 24,143 miles and appears with a showroom shine.More information about the 2011 Jeep Grand Cherokee: Introduced in 1992, the Grand Cherokee is a signature vehicle for the Jeep brand intended to appeal to buyers looking to go off - road and those who enjoy a luxury SUV.

2015 will be a very important year for Scion, the young brand raised by Toyota to appeal to younger crowd in US.

The 2017 Chrysler Pacifica piled up awards left and right, recognized by both readers and editors for its high - end accommodation and massive appeal for families shopping for a brand new minivan.

In the latest «Automotive, Performance, Execution and Layout Study (APEAL)» rankings by J.D. Power and Associates, Porsche was chosen as the car brand with the maximum appeal in the United States.

Manual Transmission Overlooked by rival brands Lincoln and Chrysler, Cadillac's offer of a manual transmission appeals to the true driving enthusiast.

As if the numerous exterior and interior options available for the Vanquish weren't enough, the Q by Aston Martin division jumped in with a brand - new program for the coupe, enhancing its appeal to a level even the most exigent customers can't say no to.

New expression of the distinctive MINI design with extremely high emotional appeal; unique proportions created by distinctive «helmet roof» design; extraordinarily sporty presence with sharply raked A-pillars; hallmark MINI structuring of body, wrap - around glass areas and superimposed roof; characteristic design principles and exclusive MINI details underline its brand identity.

Since the commercial appeal is likely determined by bestselling authors or artists, their brand awareness becomes less meaningful and relevant.

As a brand, Royal Canin prides itself of an unwavering mission to make top of the range pet food that not solely appeals to cats, but promotes lengthy - term well being and wellbeing by assembly essential dietary needs.

«Companies such as Lowe's, Morton Salt and Subaru benefit by aligning their brands with the enormous appeal of animals.

Retailers should also consider: • Merchandising the toys by type and brand, rather than mixing the brands / toys together, says Lawson, explaining that separating by type and brand looks more appealing and makes the toys stand out more.

«Hyatt's Brazilian and Latin American growth strategy for Hyatt Place is very active, supported by the brand's upscale and modern style which is appealing to today's traveller.