Smurfit Kappa found that up to 40 % of a product viewed on - shelf can be made up of secondary packaging and that the marketing channel this presents is often unrecognised
by brand teams.
Not exact matches
With revenue continuing its long, steady decline, Kmart
teamed with ad agency FCB to reenergize its much - maligned
brand, promoting its product - delivery program
by appealing to the giggly 12 - year - old in all of us.
The company's principals attended countless trade shows to generate
brand awareness, and even signed up for a few trade missions organized
by Canadian consulates in Boston and Washington D.C. Targeting government contracts, Novolker's
team looked into obtaining U.S. security clearances and getting Prospero listed on a registry of approved suppliers.
The analysis, done
by Millennial
Branding and analytics company Identified.com, was created
by a
team of data scientists crunching raw information from 4 million Facebook profiles of young people to uncover how they are representing themselves on Facebook — and whether they're using the social network for business purposes.
In other cases, we backed an outside
team when we were sufficiently impressed
by them to give them
brand support and the space to go build the new business themselves.
McDowell directed the other Pine Bros. ads made
by the
brand's in - house
team but decided to recruit his friend Fred Wolf, a comedy writer and director whose work also includes «Grown Ups» and «The Chevy Chase Show.»
In developing the new
brand, Dickinson hired a diverse
team of marketers from all over the retail sector, led
by a former head marketer for Loblaws.
I call myself «Chief
Brand Anthropologist» of Turnstone, because I'm fascinated
by the connections that can be made when taking the time to observe how people interact, their postures during tasks, the tone and volume of someone's voice when they enter a space and the level of mobility various
teams require to be the most productive.
While Twitter could surprise us all
by solidifying its leadership
team, developing ad platforms that energize
brands and investors and stave off Facebook Live, I believe the most likely outcome for Twitter is to go the route of MySpace — relegated to irrelevance.
The store, which is called The Apartment
by The Line, was created and carefully curated
by the
team behind Assembled
Brands: founder and CEO Adam Pritzker and Creative Director Vanessa Traina.
By having a
brand kit, anyone on your
team will be able to go into the kit and seamlessly create new social media posts which follow those themes.
Little
by little, however, Klein's campaign
team was building a following and developing some
brand awareness, first in Greater Toronto, then southern Ontario, Quebec and finally British Columbia's lower mainland.
The
brand is run
by a four - person
team and specializes in fun, classic men's shirts ranging between $ 20 and $ 100.
Adding a personal touch
by having your executive
team lead from the front through their digital footprints will only accelerate your
brand on the path to success.
The acquisition makes Essence Communications a 100 percent black - owned company, led
by a black female executive
team who now have an ownership stake in the
brand.
By compelling your
team members to have buttoned - up personal
brands you are closing the loop on a company
branding strategy that shows unequivocally that you put the customer first and want to foster enduring trust with your audience.
How we rank: The list of the 25 Best
Brands in Canada is the result of a survey of a nationally representative sample of 1,868 Canadians
by Rogers Consumer Insights
Team.
How we create this ranking: The list of the 25 Best
Brands in Canada is the result of a survey of a nationally representative sample of 1,503 Canadians
by Rogers Consumer Insights
Team.
Millionaire maker Dan S. Kennedy, joined
by branding experts Nick Nanton, J.W. Dicks and
team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor.
By incorporating an element like a regional sports team into digital collateral, the brand can make a vivid and personal impact by connecting an online campaign to a customer's offline lif
By incorporating an element like a regional sports
team into digital collateral, the
brand can make a vivid and personal impact
by connecting an online campaign to a customer's offline lif
by connecting an online campaign to a customer's offline life.
That's the plan, according to a leaked presentation attained
by TechCrunch in February, sent
by a Facebook
team member to one of the biggest
brands in its platform.
«But more importantly, we aim to show the nation how a Midwest company — with a
team not focused on a «quick exit,» but rather a laser focus on doing right
by clients and building an enduring financial services
brand — can move the needle on the retirement savings epidemic in this country.
It should never read like a statement or sales letter developed
by brand marketing
teams.
While most social customer care programs are likely administered
by a
brand's customer service
team, the marketing department can
Peak performance expert Chris McIntyre urges you — business leaders trapped
by the daily grind — to create a systematic process that connects the right
team to a core message that empowers your
brand.
While most social customer care programs are likely administered
by a
brand's customer service
team, the marketing department can and should be a dedicated partner.
With Safeway's store
brand sales growth outpacing that of national
brands by a 3 - to - 1 margin, Dietz has had little problem persuading several P&G and PepsiCo
brand managers to join her growing
team.
«Buffalo Wild Wings is one of the most distinctive and successful entertainment and casual dining restaurant companies in America,» said Paul Brown, CEO of Arby's Restaurant Group, Inc. «We are excited to welcome a
brand with such a rich heritage, led
by an exceptionally talented
team.
The document is
branded with the current Mt. Gox logo and a redesigned version, and claims to have detailed inside knowledge of Mt. Gox and its financial affairs, but appears to be written
by a
team external to Mt. Gox's current management.
She knows only that a company is conducting market research, and she has taken a day off to let a
team of nosy notetakers pile into her flat to look at her laundry detergent (a local Chinese
brand), her shampoo (Pantene, owned
by P&G) and her husband's razor (electric, disappointingly for the owners of Gillette).
At Denny's, which had same - restaurant sales increase
by 1 percent in its latest quarter and opened 13 new restaurants while closing five, the executive
team has placed a focus on value to push the
brand forward.
A social media savvy business encourages collaboration across
teams, surfaces expertise from subject matter experts and can scale
brand and community engagement
by drawing upon the collective wisdom of employees and customers.
Our unmatched coverage of the cybercriminal underground allows us to conduct 24/7 monitoring for potential
brand and reputation - damaging activity
by malicious actors, with specially trained
teams ready to intervene at a moment's notice.
The sales
team is educated on each product
by the company's suppliers and then sent out to sell the
brand, Zavorka explains.
MSE
Branded Foods, led
by founder and president Jack Hough, has a cross-functional
team of retail food experts with over 100 years of combined experience in assisting institutions with the creation, implementation and daily operation of successful food service programs.
I was beyond excited to see Chobani as an official sponsor for the London Summer 2012 Olympics because for the first time,
Team USA was sponsored
by a
brand that athletes actually eat.
Food Safety Matters is a podcast for food safety professionals hosted
by the Food Safety Magazine editorial
team — the leading media
brand in food safety for over 20 years.
These activities will be determined
by the management
teams for each of our foundation
brands.
The talented
team behind MiddleBar, a soon - to - be iconic
brand, have succeeded in developing an innovative process that enhances fermented (non-distilled) spirits naturally
by infusing a cornucopia of fresh herbs, fruits and botanicals, to create deeper, more complex flavor profiles.
DeBrand Fine Chocolates are developed
by Brand - Beere herself with a
team of cooks and chocolate developers.
Blessed with decades of goodwill and
brand equity, and supported
by an expert operations and management
team, the future is bright for this Legendary
brand.
About this new release Prodiguer
Brands» Managing Partner and Sommelier, Noel Shu, remarked, «This rare Grand Cru Réserve Blanc de Blancs champagne represents over 100 years of combined experience, expertise and leadership
by our
team and the Maurice Vendôme wine grower.
It takes a strong
brand backed
by a knowledgeable corporate
team coupled with franchisees boasting keen business sense to make the model work.
Your
brands Selling Lead and Feature will be buzzed all year round
by the BTN social media
team giving you thousands of impressions and increasing your social presence.
However, both groups also said that key to print maintaining its effectiveness is designers, printers and
brand owners
teaming up to ensure that innovation isn't stifled
by squeezed budgets.
Broadland Wineries imports, produces, bottles and supplies blended wines, sourced
by Dr Arabella Woodrow MW and her
team, under
branded and own - label formats to the on - and off - trade both nationally and overseas.
Philip Schram, chief development officer of Buffalo Wings & Rings, purchased the
brand — founded in 1984 — in 2005 with a management
team led
by Schram, Masadeh, and Haytham David.
Created
by GlaxoSmithKline Consumer Healthcare's Global Packaging
Team (PacXperience) and their collaborators, it is the first oral health care
brand to use cutting - edge Fresnel lens technology to create dramatic results.
«
By teaming up with Goose Island Beer Company Co., we are welcoming a nationally recognized, yet homegrown Chicago
brand to the White Sox family,» he said.
«
By teaming up with Goose Island Beer Company Co., we are welcoming a nationally recognized, yet homegrown Chicago
brand to the White Sox family,» said Brooks Boyer, White Sox senior vice president of sales and marketing.