Sentences with phrase «by branding the author»

Not exact matches

Authored by company thought leaders from around the world, The Red Papers address topics spanning from the unwritten rules of digital marketing to appraising brand worth.

The author David Betts, a principal at Deloitte Consulting LLP, concluded saying, «Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand and boosting utilization of hospital services through increased referrals to family and friends.»

By helping your employees build that brand rather than squelching individuality, you can build an army of very powerful advocates,» says Ted Rubin, author of Return on Relationship #RonR and Dynamic Signal adviser.

But there's a downside as well: self - published authors don't get the marketing materials provided by the Big Six, and have to work very hard in order to rise through the ranks, establish their personal brand, and attract the necessary readership to succeed.

How to Bring Your Concept to Market: Protect Your Concept Once you have tested your concept and found it to be sound, safeguard your brand name or image by registering it as a service mark or trademark, suggests Richard Stim, attorney and author of Patent, Copyright & Trademark: An Intellectual Property Desk Reference.

To download and subscribe to Youpreneur FM - How to Build, Market and Monetize a Successful Personal Brand Business by Chris Ducker - Serial Entrepreneur, Bestselling Author & Trusted International Business Mentor, get iTunes now.

In his book, X: The Experience When Business Meets Design, author Brian Solis looks at the way brands like Sephora, Intuit, and LEGO revamped their customer experience by first creating a map of the customer journey.

Fried Frank Of Counsel and author of the leading False Claims Act treatise, John T. Boese (on left), and his partner Douglas W. Baruch, offered insightful analysis on two recent Department of Justice policy documents (the «Granston Memo» and the «Brand Memo») and their impact on FCA actions by both qui tam relators and federal prosecutors.

Recognized as a «branding expert» by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

Author Paul Meyer argues that despite the challenge of a restrictive definition of nuclear security, Seoul has the opportunity to «brand» its own summit success by supporting practical results to secure vulnerable nuclear material and enlarging the summit scope to address threats to the nuclear order of greater saliency and priority than those associated with putative terrorists.

Our Brand Advocacy Program builds relationships with industry influencers, expert journalists and respected authors to have them produce content for your site, as well as sites managed by influencers they already have connections with.

Don't forget, EVERY author / agent / publisher who markets via the US emergent brand is responsible for this culture of abuse — those who did not participate in it, stood by silently as it happened.

This summer will mark the release of a brand - new Tolkien book, The Fall of Gondolin, edited by the late author's son Christopher Tolkien.

By Staff Reporters NEW YORK — On the night before Kosherfest, nearly 100 world - renowned kosher food personalities, cookbook authors, brands, and kosher foodies honored eight kosher food industry pioneers who have each achieved significant milestones in the kosher food industry.

Rickland Orchards Brand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek - American TV personality, author and producer Maria Menounos as the new face of the brand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason CBrand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek - American TV personality, author and producer Maria Menounos as the new face of the brand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason Cbrand, it was announced today by Rickland Orchard's Co-Founders Michael Sands and Jason Cohen.

«A healthy diet can be as easy as making the healthiest choice the most convenient, attractive, and normal,» said Brian Wansink, Ph.D. author of Slim by Design and Director of the Cornell Food and Brand Lab.

«Crazy meals involving less - than - healthy foods aren't a modern craving,» explains lead author Brian Wansink, PhD, Director of the Cornell Food and Brand Lab and author of Slim by Design.

«This is a small study, but it suggests gardens can help children's diets — even in the snow belt,» said lead author Brian Wansink PhD, Director of the Cornell Food and Brand Lab and author of Slim by Design.

«If you're a parent, it's better to focus on the benefits of broccoli and not the harms of hamburgers,» said lead author Brian Wansink, PhD director of the Cornell Food and Brand Lab and author of Slim by Design.

«Grocers can benefit from encouraging healthy shopping practices because they can sell more perishable items like fruits and vegetables rather than tossing them in the dumpster after a few days,» says lead researcher Brian Wansink, PhD, director of the Food and Brand Lab at Cornell University and author of the new book, Slim by Design: Mindless Eating Solutions for Everyday Life, «The benefit to shoppers is obvious; healthier groceries result in healthier eating!»

Lead author Brian Wansink, PhD director of the Cornell Food and Brand Lab and author of Slim by Design concludes, «Evoking fear may seem like a good way to get your message across but this study shows that, in fact, the opposite is true — telling the public that a behavior will help them be healthier and happier is actually more effective.»

Sequences provided by original authors; specific brand information will be left up to the discretion of the replicating lab and recorded later

Last but certainly not least is local brand Ellis Brooklyn, founded by New York Times beauty columnist and Skin Deep author Bee Shapiro.

I was intrigued by the relevance of this book to my life as a blogger, given that the author is best known for creating the @dknyprgirl Twitter account at a time when few brands had any idea what they were doing on social media.

EXTRAS: In addition to both the theatrical and extended cut of the film (featuring 10 minutes of never - before - seen footage), there's a brand new collection of bonus material, including an audio commentary by director Ridley Scott, writer Drew Goddard and author Andy Weir, a making - of featurette, deleted scenes and more.

Rob Eagar solved this problem by giving Wanda an «extreme makeover» through revamping her author brand and transforming her website.

Mr. Gottlieb built his stellar reputation by being the first and the most effective literary agent to brand authors.

As a self - published author, there are some things that you can do to improve your business, further your brand, and hopefully make more money by selling more books.

His order of accomplishments may seem reversed by traditional standards until you realize that in today's environment building an author's brand is nearly as important as creating his art.

Another example of branding worth checking out is the Author's Quick Guide series by Kristen Eckstein.

Below is a sampling of recent placements secured by FSB Associates through our book publicity and author branding campaigns.

We also want our current authors to know that the books self - published through Harlequin Horizons will NOT be branded Harlequin, nor will they be distributed by Harlequin or appear in stores next to your books.

Authors who use the 20 minutes over daily morning cup of coffee for creating platform are rewarded with better findability, interested audience who will buy your book, and networking that builds your author brand by teamwork, so we hope you join in over your morning coffee.

Hopkins has steadfastly continued to claim that this is to protect her brand, and that some of her hapless readers had wasted good money on other authors» books without meaning to because they were confused by the titles.

As poorly - done works by indie authors stagnate in the marketplace, the indies who are serious about their craft will continue to polish their work and grow their brand.

-LSB-...] online articles about author brand and can recommend these by Rachel Thompson, Theresa Meyers, and Kimberley Grabas.

But as an indie author it's also really important to keep up those personal connections with your fans and fans of your genre, by finding unique ways to keep your name and brand out there.

Good day Kim nice post by the way and I surely don't believe that building an author brand is necessary to be successful a writer.

How Authors can build their brand on Pinterest by improving their Pinterest Profile and Top 5 Boards.

By concentrating on writing books that do just that, I don't have to worry about all the aspects of author branding.

Penguin risks the dilution of their brand — their respected role as gatekeeper — by admitting anyone who wants to publish through the side door, and authors are unlikely to sell many books by playing the phony «published by Penguin» card, anyway.

That's why a powerful author brand is designed — not stumbled upon by accident.

At the Ask the Lit Coach website, the post «Ask The Lit Coach: The Difference Between Brand and Platform and Why Every Author Needs Both» (June 2012) is answered by Erin Reel with the following summary:

Thousands of authors see that brand name, like Thomas Nelson, and think, Well, my book is being published by Thomas Nelson!

A well - defined author brand acts as a guidepost by which you position and gauge all your activities, objectives and goals.

Plus, publishers are beginning to realize that effective digital marketing especially works best across a range of titles, or on an author brand basis, rather than on a title - by - title basis.

To sell books, authors use social media networks as marketing tools for building brand equity and getting free book publicity by sharing online conversations, posts, book excerpts, links, videos, photographs and text files with family, friends, fans and professionals.

And I'm certainly not branded by my characters (as in Harry Potter) or genre as many famous authors are.

That's not the case with self - publishing, and without this, some authors can really damage their brand by publishing a book that isn't ready.

Build your author brand by filling out your profiles to the fullest extent, linking back to your website, staying consistent with brand colours and photos, and sharing content that your readership will find valuable.