Sentences with phrase «by giant brands»

Energy drinks are benefitting from being championed by giant brands, which devote huge investment to advertising and high profile marketing initiatives to project an exciting and edgy image.

Not exact matches

According to a leaked memo obtained by BuzzFeed, an Australian agency owned by the global advertising giant Omnicom — which handles advertising and marketing campaigns for all of the major Fortune 500 brands including McDonalds and Apple — has advised its staff that many of the firm's clients are asking that their ads not appear on Breitbart.

The Omnicom memo said that «brands who advertise on Breitbart [are] being called out by a Twitter following called Sleeping Giants,» according to BuzzFeed's report.

Add the incursions by craft breweries, which made national brands seem hopelessly dull to many, and the return of hard liquor — beer dropped from 56 % of alcohol consumed in 1999 to 48 % in 2014 — and it made for a depressing picture for mainstream giants like Miller Lite.

Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell said the search giant had not done enough to assuage advertiser concerns about the safety of their brands on its platforms.

Consumer products giant Procter & Gamble has been trying to reignite its business by shedding brands.

Well, if you have, it is probably because of a larger branding strategy employed by the shipping giant to trademark the color brown in connection with shipping and commercial carrier services.

Retail giant Gap may have suffered declining sales during the recession, but immune to that drop was its online - only women's activewear brand, Athleta, which grew by 10 %.

Stalwart brands like Tommy Hilfiger and Calvin Klein, both owned by apparel giant PVH, are enjoying a sales rebound at Macy's, thanks in part to better presentation.

On the heels of rival diabetes drug maker Novo Nordisk's announcement that it will limit branded drug price hikes to the single digits going forward, U.S. pharma giant Eli Lilly announced Tuesday that it is partnering with benefits manager Express Scripts and a mobile health platform hosted by Blink Health to slash patients» insulin costs.

His marketing agency KIDinaKORNER, supported by ad giant WPP, works with brands like IBM (ibm) to incorporate music and events into their branding strategies.

Instead, upstart brands like BioSteel are learning to leverage social networks, new generations of influencers and broader consumer trends to establish toeholds in markets seemingly locked up by a handful of giant, well - capitalized players.

While monolithic corporations like AT&T may be looking to grow by snapping up other giants like Time Warner, some longstanding Internet brands are winning by taking the exact opposite approach.

Prior to her tenure at InMoment, Knight also oversaw the rebranding of home automation giant Vivint, which was acquired for more than $ 2 billion by Blackstone, and established the brand for online marketing and web analytics leader Omniture, which was acquired by Adobe for $ 1.8 billion.

In fact, the greatest obstacle to the Canadian company's becoming an internationally recognized brand on the level of BlackBerry or Four Seasons hotels is the threat of a takeover by one of these giants.

Meanwhile, she just flew to China to build her brand at a quirky live - streamed event hosted by e-commerce giant Alibaba.

Group executive Chen Qiyu tells Luo Weiteng their next goal is to polish up their brand as a global technology giant by next decade.

Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...

The internet giant has leapfrogged iPhone maker after its brand value surged up by 40 % reaching $ 158.8 billion from $ 113 billion in 2013.

And smaller brands like Boll & Branch — data - driven upstarts aspiring to be the Warby Parkers and Dollar Shave Clubs of their respective categories — aren't typically coveted by giant ad agencies.

Consequently, the e-commerce giants have, apparently, trying to capitalise on the acquired shoppers by selling their own brand instead of working for a thin margin offered by smartphone manufacturers.

Brands now caught in the cross-fire say they were punished by Alibaba after refusing exclusive deals as the e-commerce giant tried to muscle out the competition — a charge Alibaba denies.

Its beverage company still operates to this day, with branded products that are sold by Walmart and Giant Food Stores, as well as pharmacies and grocery stores, throughout five states.

Although content marketing tactics are used by some of the world's largest brands - such as P&G, Microsoft, Cisco Systems, Unilever and General Mills - it is not a practice achievable only by corporate giants.

But Lion, which is owned by Japanese giant Kirin and sells beer brands including XXXX Gold, Tooheys, West End and James Boag, is struggling with declining profits as sales volumes of mainstream beer drop to 70 - year lows.

Acquired by Australian liquor giant Woolworth in 2014, the importer handles popular Australian brands such as Penfolds and Wolf Blass.

By Sarah L. Brew, Kristin R. Eads and Kiri Somermeyer 136 128 > 1 ArKay Beverages Inc. > 1 Giant Snacks > 1 Clipper Seafoods Inc. 28 32 36 > 1 Center of Plate Procurement Specialist 38 126 food & drink • summer 2012 • www.fooddrink-magazine.com http://www.fooddrink-magazine.com Table of Contents for the Digital Edition of Food and Drink - Summer 2012 Food and Drink - Summer 2012 Tableside Chat Table of Contents In the Safe Zone Business Strategies Shopper Marketing Big Appetites Fast - Casual Branding Wine and Food Festivals Sustainability McDonald's Lactalis American Group Inc..

On May 2, Treasury said to the ASX it had not been approached by French drinks giant Pernod Ricard about a potential buyout offer for the US business, and on May 15, it explained to the ASX there had been no approach by US alcoholic beverages giant Constellation Brands regarding the US business.

Subscribe to the Afternoon Brief Trending Story: Constellation Brands Might Be Sniffing Around Ste. Michelle Wine Estates Ste. Michelle Wine Estates, the umbrella for a group of premium brands (the company calls them a «string of pearls»), is owned not by a wine producer but by the tobacco giant Altria... Today's News: Brewer - Clifton Winery -LSBrands Might Be Sniffing Around Ste. Michelle Wine Estates Ste. Michelle Wine Estates, the umbrella for a group of premium brands (the company calls them a «string of pearls»), is owned not by a wine producer but by the tobacco giant Altria... Today's News: Brewer - Clifton Winery -LSbrands (the company calls them a «string of pearls»), is owned not by a wine producer but by the tobacco giant Altria... Today's News: Brewer - Clifton Winery -LSB-...]

But the Swiss food giant has been pulled up by health campaigners on numerous occasions in the past for its chocolate milk brand Nesquik.

Last week, The Consumer Goods Forum (CGF)-- whose membership includes hundreds of consumer brands from a range of industries around the world, including food giants Campbell Soup, Clif Bar, Hershey, Mars and Procter & Gamble — announced a new resolution to mitigate the roughly 40 percent of food wasted globally by agreeing to halve food waste within the operations of its 400 retailer and manufacturer members by 2025, and to support wider UN Goals on the issue.

Following the lead of Green Giant ®, a beloved produce brand recognized by over 90 % of consumers, Green Giant ™ Fresh is the «fresh» branch of this iconic company.

The axing of Victoria Pale Lager, which was sold in an embossed VB stubby - shaped green bottle, is the first label to be discontinued by Foster's since it was taken over by global brewing giant SABMiller more than a year ago, as the brewer focuses more on its core beer brands.

Tour de Fresh, presented by The California Giant Foundation, is the first - of - its - kind, collaborative event that unites the most significant brands and influencers in the fresh produce industry for a three - day cycling event that raises funds to benefit the Let's Move Salad Bars to Schools campaign.

Jeremy Corbyn plunged the Remain campaign into chaos today by branding Treasury anti-Brexit warnings «hysterical hype» and vowing to torpedo a giant EU - US trade deal.

When Janssen Pharmaceuticals, the R&D arm of pharma giant J&J, decided they were going to focus on novel therapeutics of big impact, rather than follow the competition's focus on branded generics or biosimilars, they completely redesigned how they could tackle that goal by opening five so - called innovation centers.

According to Wall Street Journal Online, French beauty and skincare giant L'Oreal just put a major notch under it's belt by acquiring Urban Decay Cosmetics, a privately owned brand.

From Bruno Pieters's Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going against the grain and starting to embrace greater transparency and traceability across the supply chain.

From Bruno Pieters's Honest By to Nudie Jeans to sportswear giant Nike, certain fashion and apparel brands are going aga...

«This is very clearly a game of size,» Brooks asserted, adding that Match.com does not have to pay search giant Google for every new member because it has built a brand through time, helped by TV and radio advertising.

The studio just released a brand new movie still featuring Jessica Biel and Colin Farrell in the upcoming action film «Total Recall» by director Len Wiseman (Hawaii Five - 0, Live Free or Die Hard, Underworld) and starring Kate Beckinsale (Happy Holidays, Katherine Sloane, Underworld 4: New Dawn), Colin Farrell (Phone Booth, Alexander, Horrible Bosses), Jessica Biel (The Devil and the Deep Blue Sea, The A-Team), Bill Nighy (Jack and the Giant Killer, Clash of the Titans 2), Bryan Cranston (Breaking Bad, Malcolm in the Middle), Ethan Hawke (Moby Dick, Boyhood, Daybreakers) and John Cho (Star Trek 2, A Very Harold & Kumar Christmas).

These contraptions, which go by brand names like SMART Boards and Promethean ActivBoards and cost about $ 5,000 a pop, are giant computerized screens that crackle with video, audio, and Internet connectivity.

The British sports car brand has recently been bought by Chinese giant Geely, and the collection of modern, glass - and - silver - clad buildings is a far cry from the ramshackle setup of» 66.

Abarth (the surname of a famed Austrian engineer called Carlo who founded his eponymous company in 1949, specialised in tuning and racing Fiats to great acclaim and was bought out by the Turin giant in 1971) is now promoted as a separate brand through 19 dedicated dealerships, some of which are run by Alfa rather than Fiat, this being regarded as a more natural fit with the brand's up - tempo aspirations.

Roewe, like MG, is owned by the giant SAIC conglomerate, which snapped up the British brand following the collapse of Rover.

A large, rear - drive sedan powered by a potent V8 engine and loaded with features, it seems the only thing the Korean auto giant can't engineer is a brand name that sparks envy when spoken.

With Infiniti sales still a fraction of those industry giants like BMW manage, reliability information is hard to come by, but parent company Nissan was ranked 20th out of 27 brands in our 2017 Driver Power owner satisfaction survey.

The Nexus S is the Google branded flagship mobile phone from the Internet search engine giant, although the handset was made for them by Samsung — in the same way as the previous Google Nexus One model was manufactured by HTC.

The latest addition to Google's own branded range of Nexus devices, the Google Nexus 4 is manufactured by LG but has the search giant at its core, from the full collection of pre-installed Google applications to the newly revised Android 4.2 Jelly Bean OS.

Mass - market retailers are devoting increasing amounts of shelf space to pet products sold at discount prices by clerks who wouldn't know a hamster from a guinea pig, and brands that have been pioneered and championed for years by pet specialty stores are being bought by consumer - product giants that slot the products in every supermarket in the country.