Sentences with phrase «by microtargeting»
The essential concept of the public sphere is under siege from legal and extra-legal adversaries alike seeking to divide and conquer democracies by microtargeting neighbors into parallel realities using the tools of internet advertising and social media marketing.
https://motherboard.vice.com/ Not exact matches
CA's intent was to use Facebookers» data for political microtargeting, according to evidence provided by Wylie.
The company's core strength: innovative political marketing — microtargeting — by measuring people's personality from their digital footprints, based on the OCEAN model.
No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.
First, take a look at their magazine's 2010 Political Technology issue, which features articles on microtargeting («Demystifying Micro-Targeting»), volunteer retention and common mistakes that novice candidates often make, all led off by a reprint of the first chapter of the e.politics «How Candidates Can Use the Internet to Win in 2010» as an introduction.
A number of vendors and polling firms also offer what seem to be quite sophisticated microtargeting - based voter / donor outreach, but I've also heard experienced direct mail database people say that the by far the best predictor of a person's propensity to give money to a campaigh is his or her past history of donating — people who've donated before are more likely to donate again.
Their 2004 microtargeting turnout operation is still lauded by political professionals as both innovative and successful.
Microtargeting mailings and messages increases the resonance of your message by appealing to specific characteristics of your audience.
But there is no contradiction in that statement and by also saying that campaigns should spend as much as they possibly can on polling, data analysis and microtargeting tools.
No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained data collected from Facebook by Cambridge University academic Alexandr Kogan, and used systems built by data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.
D: The campaign also microtargeted voters by firing off emails or posting messages on Facebook that were shaped to appeal to their particular interests or causes using tracking software, similar to ones used by online retailers to craft ads.
The contract broadly describes the services to be delivered by Cambridge as «behavioral microtargeting with psychographic messaging.»
Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan...
Microtargeting of voters by Cambridge Analytica contributed to the decision for Britain to leave the EU, Chris Wylie told the UK House of Commons» parliamentary select committee on digital, culture, media and sport.
Another document in the bundle published today details a project pitch by SCL to carry out $ 200,000 worth of microtargeting and political campaign work for the conservative organization ForAmerica.org — for «audience building and supporter mobilization campaigns».
Whether the political microtargeting method worked well or was hit and miss is really by the by.
Social media companies — Facebook, Twitter, Google, Snapchat, YouTube and others — have been microtargeting users with millions of specific advertisements, images, videos and other elements that are aimed at driving engagement, argue the campaign's backers, led by CHT Executive Director Tristan Harris, former design ethicist at Google.
Microtargeting means analyzing data to predict the behavior, interests, and opinions held by specific groups of people and then serving them the messages they're most likely to respond to.
In this first installment of «The AIQ Files,» we take a closer look at the suite of political data and microtargeting tools possessed by AggregateIQ and exposed in this data repository - in turn revealing the inner workings of the kind of influencing prowess in which Cambridge Analytica claimed expertise, to the campaigns of customers like Ted Cruz, Ben Carson, and Donald Trump.
A firm that specialises in what it calls «behavioural microtargeting», Cambridge Analytica was created by billionaire Robert Mercer and former Trump associate Steve Bannon, who became its vice-president.