Broadcast TV advertising is extremely expensive and may be out of reach for small businesses;
cable ads cost only 20 percent of broadcast costs.
Not exact matches
Cable TV
ads, which usually
cost less per voter contact than broadcast, particularly if you're also using the natural segmentation of
cable audiences (think: Military Channel vs. Lifetime) to reach particular demographic slices with the right messaging.
Another reason Super PACs and other outside groups might turn to
cable ads is
cost.
If you are a new firm looking to get your name out there and acquire new clients, consider your options: You could spend money on television
ads, which regularly
cost tens of thousands of dollars to produce, and even more thousands to circulate regularly on
cable television.