But people stick with
cable subscriptions because for all their flaws — bundling, upselling, treating customers terribly — you're subscribing to a single, unified cable package instead of having to manage an ever - increasing number of streaming services to put together your entertainment - watching puzzle.
There is more of a move towards the Internet
because you do have a little bit more freedom of choice, people do have — when it comes to television, they find they don't need 700 channels, they just need a handful of channels that they watch all the time and that they are willing to pay a monthly price for that, it's most of the time less than
cable, and I think that's an interesting other notion that traditional services with the judicial pricing is fading out in favor of, and I think that that was another piece that Mary Meeker brought up, is the idea of the
subscription that
subscription services on the Internet are also kind of all the rage being able to subscribe to things that you receive on a regular basis, Office 365, Acrobat, they are all on
subscription services, a very model of how we purchase these things is changing as well, and that's all due to the Internet.