Sentences with phrase «calculate customer lifetime value»

One simple way to calculate customer lifetime value is average monthly spend per customer divided by monthly customer churn rate.

Not exact matches

Some calculate the average months instead, generating a lifetime value per customers.

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value («LTV») of a customer.

Once you calculate the value of a conversion (either with an average sale, or average close ratio and customer lifetime value, depending on the nature of your conversion), you can measure conversions and assign a roughly accurate figure to the overall ROI of your campaign.

The question of calculating lifetime value (LTV), also known as customer lifetime value (CLV), sooner or later pops up before the developers of mobile games and apps.