As we've mentioned in earlier blog posts, you can also track how many phone calls your firm has received related to a particular Adwords campaign using a
phone call tracking service.
The study was conducted utilizing data
from call tracking services for consumer - centric law firms across the country in a variety of different practice areas, although personal injury was heavily represented (roughly 55 %).
For example, by tracking where our new customers are calling from using CallCap (
a call tracking service) and our internal CRM, we managed to identify that Yelp reviews made us $ 1 million in new sales over just 10 months.
With
a call tracking service, you can assign a new tracking phone number to your particular mailing campaign.
Of course, one of the most important features of
any call tracking service is reliability.
I mentioned earlier that
some call tracking services use «pools» of numbers — so instead of 1 number, there are 4 - 8 numbers.
A call tracking service is another example.