When you mention that value, set a very high benchmark that you know is out of range based on the true value you bring (
called price anchoring).
In marketing psychology,
we call it price anchoring.
Not exact matches
Covering a range of topics — from auto sales and health care to the New York Jets and the
price of gasoline — CNBC's
anchors, reporters, editors and contributors make
calls on what 2013 will bring.
We
call placing the first
price on the table «
anchoring,» because it pulls the final result toward itself.
In his books, he explained a key timing concept
called anchor zones, which is a very useful tool for
price action traders.