Sentences with phrase «called psychographic profiles»

The company, which burst onto the American political scene in 2012, boasts of its ability to assemble so - called psychographic profiles of American voters based on five dominant personality traits — openness, conscientiousness, extraversion, agreeableness, and neuroticism — and to target them with uniquely crafted messages based on their unconscious biases.

Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that uses data mining and data analysis to create so - called psychographic profiles of voters to predict their vote — and which Parscale had hired during the campaign.

Not exact matches

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they use data collected online to create personality profiles for voters.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it uses data collected online to create personality profiles for voters.

The company, which began working for the Trump campaign in June 2016, promised that its so - called «psychographic» profiles could predict the personality and political leanings of every adult in the United States.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

The company, which began working for the Trump campaign in June 2016, promised that its so - called «psychographic» profiles could predict the personality and political leanings of every adult in the United States.

«About 30 million had enough information that Cambridge could develop what they call their «psychographic» profiles.»

Further, we made ZERO use of so - called «psychographic» marketing because our campaign was informed by looking at what serious science suggests works and Big5 / OCEAN profiling for politics is very marginal (and expensive) at best.

Cambridge Analytica says it uses a method called «psychographic» profiling to understand behavior.

Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.

He was also trying to raise money for his new startup concept — then called Arg.us — that would ingest users» social media activity and use it to build «psychographic» profiles that marketers could use to identify our personalities and, possibly, influence our behavior.

The company says it uses a method called «psychographic» profiling to understand behavior, and the company's CEO has boasted that it «profiled the personality of every adult in the United States of America — 220 million people.»

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.

Behavioural analytics and psychographic profiling are here to stay, no matter what becomes of Cambridge Analytica — which has robustly criticised what it calls «false allegations in the media».