(Reuters)- Eden Creamery LLC, the privately owned U.S. manufacturer of low -
calorie ice cream brand Halo Top, is exploring a sale that it hopes will value the ice cream brand at as much as $ 2 billion, people familiar with the matter said on Monday.
Not exact matches
In the past year, Breyers, the
ice cream brand owned by Unilever, introduced a low -
calorie, high - protein
ice cream with the
calorie count printed in big letters on the container, just like Halo Top.
Still, the fastest - growing
ice cream brands are the «premium» ones - the pricier and more
calorie - leaden varieties that appeal to consumers looking to splurge.
Besides the fat content, premium
brands pack more
ice cream into each serving because they contain less air — they are denser and harder to scoop than regular
brands — meaning more
calories, fat and sugar per serving.
Halo Top, which launched in 2012, is a low -
calorie, high - protein and low - sugar
ice cream; the
brand recently earned the No. 1 spot as the best - selling pint in U.S. conventional grocery.
Besides the fat content, premium
brands pack more
ice cream into each serving because they contain less air — they are denser and harder to scoop than regular
brands — meaning more
calories, fat and sugar per serving.
Low fat or «light»
ice creams weigh in at about half the fat of premium
brands but they still contain their fair share of
calories, thanks to the extra sugar added to make them more palatable.