CNN: After a long and nasty campaign, voters finally decide on Tuesday No more robocalls interrupting dinner or angry
campaign ads at every TV break - the most expensive mid-term elections in history finally take place Tuesday, when voters decide who goes to Congress and governors» offices.
«No one has apple crumb,» said Brigati, who added that his customers include local resident and state Comptroller Tom DiNapoli (who once filmed
a campaign ad at White Post).
Not exact matches
All you need to do to cook up a classic example of the word «creepy» is look
at today's targeted
ad campaigns.
ads were pretty unsuccessful
at, well, selling milk, as we explained in our recent ode to the
ad campaign.
Take another look
at the toolbox of social media that you already have
at your disposal before investing in costly
ad campaigns.
All consumers need to do to cook up a classic example of the word «creepy» is look
at today's targeted
ad campaigns.
The ongoing #MeToo and Time's Up movements may make it seem like celebrating IWD is a no - brainer for brands, but in fact, the
campaigns against sexual harassment and sexism have raised the bar, says Erin Keeley, CMO
at Mono, an
ad agency.
There are two ways you can address negative keywords: Add them
at the
campaign level or the
ad - group level.
The page states that Scott was hoping to reach a wider Hispanic and Cuban audience, and was able to do so through targeted Facebook
ads that often targeted people following the 2010 World Cup that was going on
at the same time as Scott's
campaign.
We close our show with an in - depth look
at campaign ad spending with Michael Bassik, EVP and managing director of MDC Partners.
Just look
at the
ad her
campaign released on Friday warning them against Trump's harsh language about women's appearances.
Xaxis and online
ad buyers like it have been
at the center of a debate over online privacy, as the effectiveness of the
campaigns they run requires anonymously tracking users as they surf the web.
There's this pressure to determine the infamous ROI of social, and yet when you look
at other major marketing channels over the last few decades that we've used — billboards in the sky,
ads in newspapers, even commercials on television — those extensions of
campaigns are traditionally measured in eyeballs or ears.
We have spent the past two years experimenting with different
ads — sometimes running a dozen
campaigns simultaneously — until we refined our approach to where we now have two
campaigns that are highly effective
at attracting new prospects that we can convert into paying customers.
«Synctag along with its niche strategist team is able to provide unique social media solutions to get a 20 % above more and delivery value for the
ads on social media and
campaign virality in a relatively shorter time period,» states, Harsh Mehta Founder
at Synctag, to Entrepreneur India.
«If you look
at Meg Whitman's
campaign for governor of California or Carly Fiorina's
campaign for the Senate, all the negative
ads about them are anti-business,» he says.
Negative keywords can be added
at both the
campaign and the
ad group level.
The B Corp label is also an effective marketing tool; B Lab runs its own
ad campaign on behalf of B Corps aimed
at 17 million consumers.
Yet another Procter & Gamble brand is offering up a look
at its
ad campaign for the big game (following previously released
ads from Mr. Clean and Febreze).
They attribute the sticker shock to two factors: first, there is a proliferation of Web - design freelancers and moonlighters who offer their services
at bargain prices on job exchanges like eLance.com; second, some huge companies have run
ad campaigns claiming they can build a legit Web presence for a low starting cost.
The Scott
campaign, meanwhile, has run TV
ads accusing Crist of raising tuition
at state colleges and leaving K - 12 schools in worse shape than when he took office.
All of Facebook's
ad campaigns run through the Facebook
Ads Manager tool, which you can access via a direct link
at facebook.com/
ads, or by clicking «Manage
Ads» in the drop - down menu on your Facebook account, or by clicking any of the CTAs on your Facebook page.
Bogota's Ministry of Defense and
ad agency Lowe won a Gold Lion
at this year's Cannes Festival of Arts and Ideas for this moving
campaign, which urged Columbian guerilla fighters to return home to their families.
It would pain the executives
at Estée Lauder and L'Oréal — having poured hundreds of millions of dollars into celebrity
ad campaigns — to learn how effortlessly Emily Weiss gets Millennials excited about one of her company's new products.
Their first major
campaign will be a series of
ads aimed
at parents and teenagers warning about the alleged psychological harm inflicted by spending too much time on social media.
Nissan's Infiniti tried something similar, pricing its quirky Q45
at $ 38,000 — although hardly anyone could tell, thanks to an
ad campaign that focused on fuzzy pictures of trees and other abstractions rather than the car.
And last spring, the company launched a new intimate apparel line with an
ad campaign called «I'm No Angel,» taking a swipe
at Victoria's Secret and its stick - thin, winged models.
Because buys can be made in a much more
ad hoc fashion than on network TV, the marketer can swap in and out different messages
at almost any time in a
campaign.
Ad Extensions have options to be applied
at either the
Campaign or
Ad Group level, so you can get fairly granular with what you want to pair together.
Martin Moore, director of the Centre for the Study of Media, Communication and Power
at King's College, told the Guardian's Carole Cadwalladr that Trump's
campaign «was using 40 - 50,000 variants of
ads every day that were continuously measuring responses and then adapting and evolving based on that response.»
MB: Looking
at the figures on your website you said you drove 1.5 % increase in favourability among people who saw your [US election
campaign]
ads.
The plumbing company mentioned above could list «jobs» as a negative keyword
at the
campaign level, meaning that none of the
ads would be displayed for searches that include the term.
The president has responded harshly toward Republican congresspeople whom he considers insufficiently supportive of his agenda, even going so far as to meet with their primary challengers, while a pro-Trump political action committee
at one point purchased, then withdrew,
campaign ads against a senator who was wavering on the Senate GOP's health - care bill.
Had Facebook banned Cambridge Analytica
at the time, it wouldn't have been able to buy
ads directly on behalf of political
campaigns with which it worked.
You can apply tracking
at the
campaign level to a variety of efforts, including but not limited to print
ads, billboards, TV spots, PPC
campaigns and Facebook
ads, to better understand which
campaigns are resonating with your customer base.
The new partnership with Alibaba has guaranteed that the company would receive
at least a total of $ 380 million in the next three years by displaying e-commerce
ads for retailers on Alibaba's platform or helping them do
campaigns on Weibo.
At one point in the Channel 4 video, executives at Cambridge Analytica appear to boast about their efforts to aid Trump, referencing one ad campaign — called «Defeat Crooked Hillary» and launched by a super PAC — that Channel 4 said had gone viral onlin
At one point in the Channel 4 video, executives
at Cambridge Analytica appear to boast about their efforts to aid Trump, referencing one ad campaign — called «Defeat Crooked Hillary» and launched by a super PAC — that Channel 4 said had gone viral onlin
at Cambridge Analytica appear to boast about their efforts to aid Trump, referencing one
ad campaign — called «Defeat Crooked Hillary» and launched by a super PAC — that Channel 4 said had gone viral online.
And while Facebook has claimed it was unaware that ~ 50M Facebook users» data was passed to Cambridge Analytica for political targeting purposes, Facebook has itself long been actively encouraging politicians and political
campaigns to make use of its tools —
at a time when there was a complete lack of regulation for political
ads on digital platforms.
He has years of experience working
at the enterprise level and has managed
ad campaigns worth multiple millions of dollars.
3) Create a New
Ad When you're within a
campaign, click
Ads at the top and then Create
Ad.
You can add them
at the
campaign level: meaning, don't ever show any of my
ads for these keywords.
4) Bulk Update
Campaigns or
Ads If you want to edit multiple campaigns or ads at once, simply select the ones you want (with a Mac, you use the Command or Shift keys) and start editing in the bottom pan
Ads If you want to edit multiple
campaigns or
ads at once, simply select the ones you want (with a Mac, you use the Command or Shift keys) and start editing in the bottom pan
ads at once, simply select the ones you want (with a Mac, you use the Command or Shift keys) and start editing in the bottom panel.
Rand's method involves running Adwords
campaigns that target keywords in your prospective niche and pointing the
ads at various landing pages on your site.
Mei Lee VP, Marketing — Digital
at Conde Nast Entertainment @himelee The worst marketing advice I've heard recently is to use the same
ad creative across all social media platforms because you want your
campaign message to be consistent everywhere.
Calculate your
campaign costs and estimate your conversion rate to arrive
at a return on
ads spent (ROAS).
«Sometimes, lighter is better»
Ad Age's E.J. Schultz looks at the back story on that Heineken campaign everyone's talking about, the one with an ad that Chance the Rapper branded «terribly racist,» where the tagline is «Sometimes, lighter is better.&raqu
Ad Age's E.J. Schultz looks
at the back story on that Heineken
campaign everyone's talking about, the one with an
ad that Chance the Rapper branded «terribly racist,» where the tagline is «Sometimes, lighter is better.&raqu
ad that Chance the Rapper branded «terribly racist,» where the tagline is «Sometimes, lighter is better.»
But as it launches a new
ad campaign, Ikea's UK marketing boss has said that eradicating the tech giants from media plans is not part of its strategy; though neither is working with them
at any cost.
The company recently tapped rap producer Metro Boomin in a new
ad campaign aimed
at recapturing the youth market.
The
campaign also includes a large OOH buy, with
ads showcasing consumers from across the country and a quote explaining why they're
at McDonald's.
TV
ad after Russian complaints Complaints by Russian - speaking immigrants prompted an ultra-Orthodox party in Israel to pull a TV commercial plugging their election
campaign which shows a man recoiling in horror
at discovering his bride is not Jewish.