Sentences with phrase «campaign targeting purposes»

Not exact matches

And while Facebook has claimed it was unaware that ~ 50M Facebook users» data was passed to Cambridge Analytica for political targeting purposes, Facebook has itself long been actively encouraging politicians and political campaigns to make use of its tools — at a time when there was a complete lack of regulation for political ads on digital platforms.

CA, which has touted its ability to create personality profiles of voters for ad targeting purposes, was hired to run data operations for the Trump campaign.

Facebook and Zuckerberg are currently embroiled in the fallout from a scandal caused by newsthat data firm Cambridge Analytica used data on 50 million individuals that was harvested from a «personality prediction» app on Facebook for political targeting purposes during the 2016 election campaign.

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For major purpose - driven brands and organizations, social media is an invaluable tool for reaching conscious consumers (including the more than nine - in - 10 Millennials reporting a willingness to switch brands to one associated with a cause) with targeted, effective social campaigns.

According to internal strategy papers I obtained at the time, the purpose of the campaign was «to reposition global warming as theory (not fact),» with an emphasis on targeting «older, less educated males,» and «younger, low - income women» in districts that received their electricity from coal, and who preferably had a representative on the House Energy and Commerce Committee.

According to the post, University of Cambridge professor Aleksandr Kogan passed data obtained from a «personality prediction» app (thisisyourdigitallife) to Cambridge Analytica and others for political targeting purposes during the 2016 election campaign.

And while Facebook has claimed it was unaware that ~ 50M Facebook users» data was passed to Cambridge Analytica for political targeting purposes, Facebook has itself long been actively encouraging politicians and political campaigns to make use of its tools — at a time when there was a complete lack of regulation for political ads on digital platforms.

To recap: Facebook has admitted that political research firm Cambridge Analytica, linked to both President Trump's 2016 presidential campaign and the Brexit leave vote, improperly obtained data from as many as 87 million Facebook users for ad targeting purposes.

The data, originally claimed to have been collected for academic purposes, reportedly was later used to target Facebook users for crafted ads and messages for President Donald Trump's 2016 election campaign.

The alienating parent's primary purpose for indoctrinating into the children a campaign of denigration against the target parent is to gain leverage in the court of law.