The copywriters work with clients and media planners to write effective
campaigning tag line for a product or service.
Dave Watson Creative director, Design, Taxi Canada «It boggles my mind that some brands think tweaks to their logo and
campaign tag line are enough to change consumer perceptions.
With
a campaign tag line, CHANGE WE NEED, President - Elect Barack Obama and a large portion of the American population should have some rather meaningful New Year resolutions for 2009.
Not exact matches
Marks & Spencer is cutting it close this summer with its «On Your Marks»
campaign featuring egg spoon races, lawn tennis, plenty of Union Jacks and the strategically vague
tag line «a summer to remember.»
In coming months, you'll likely see and hear the
campaign's
tag line — «Babies were born to be breast - fed» — in ads on television, radio and billboards and in newspapers and magazines.
Their new
campaign featured the
tag -
line, «Online dating YOUR way.
The
campaign included billboards in Times Square, and used
tag lines such as «More Jews than a Chinese restaurant on Christmas», and «6,000 years of persecution just so you can go on Match.com?»
(The ad
campaign turned that into a selling point, with the
tag line: «Can you believe they made a movie of Lolita?»)
The new Microsoft ad
campaign for its Windows Phone 7 phones, features the
tag line: «It's time for a phone to save us from our phones.»
Even its closest competitor, Battlefield 3 has directly stated its intentions with a
tag line to their advertising
campaign trying to knock Call of Duty down a peg.
The artist's decision to use a product of the Coca - Cola company to probe the relationship between the genuine and the artificial is significant, given the company's iconic marketing
campaign of the early 1970s with its famous
tag -
line «It's the Real Thing.»
Our goal was to develop an aggressive, dynamic, finance - oriented brand message,
tag line, and advertising
campaign for a Florida law firm historically known as a public finance firm.
This marketing
campaign, including logo,
tag line, print ads, and website, leverages the positive verb in its name, «Foster,» to enhance its reputation and visibility, and explain to prospects who they are and what they do.
A consistent and clearly understood
tag line that enhances your brand is as critical to the success of your career as it is to the success of a political
campaign.