Sentences with phrase «capturing user metrics»
The Association of Magazine Media and the Alliance for Audited Media is making in - roads to adopt a series of standardizations for capturing user metrics via Big Data and to implement a series of steps to attract advertisers.
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Researchers took a three - dimensional approach to this study by looking at what the users» task performance was through evaluating how they process the tasks of detecting cyberattacks with neural activity, which was captured using electroencephalogram, or EEG, cognitive metrics and with eye gaze patterns, which were captured using an eye - tracker.