Pepsi has been struggling to balance supporting its newer on - trend drinks while not losing focus on its profit - making but slower - growing core
carbonated drinks business, which includes Pepsi - Cola.
The Super Bowl is PepsiCo's third - largest event for both its snacks and
carbonated drinks businesses.
Not exact matches
Seth Kaufman is PepsiCo North America Beverages CMO, where he leads the holistic
business, brand and consumer agenda across PepsiCo's vast beverage portfolio of
carbonated soft
drinks, waters, teas, energy and ready - to -
drink coffee
drinks in the U.S..
Market share in the company's core
business,
carbonated soft
drinks, fell almost two percentage points between 2006 and 2010, from 31.2 % to 29.3 %, according to Beverage Digest.
This partnership launched us into existence in the CSD [
carbonated soft
drink] and new age beverage
business.»
Its
carbonated soft
drink business grew 0.4 points by volume in the past year and its main growth platform, Indonesia, is still relatively small and holds a few risks.
Whilst the total soft
drinks market has grown by 5.1 % in value terms, sales in Nichols» UK soft
drinks business grew by 19.3 % in the first half year as the company's
carbonated and stills sales significantly outperformed the market in each category.
Ms Watkins said the Australian beverages
business had strong fundamentals but needed to move faster to rebalance its portfolio, which is weighted to
carbonated soft
drinks.
According to Brand Week, «It's a big land rush now that
carbonated soft
drinks are getting the boot from schools,» said Gerry Khermouch, editor at Beverage
Business Insights, West Nyack, N.Y. «What's tricky is there's a dual target: you want to offer something kids want to be seen with while also getting past moms.»