At this year's Natural Products Expo West show, kicking off in Anaheim, Calif. tomorrow, Live Soda will showcase its newest line extension and first foray into traditional
carbonated soft drink category with the launch of a shelf - stable, five - SKU line of Probiotic Sodas.
Coca - Cola is confident that Coke Life, the beverage giant's first new cola variety in seven years, will restore sales and volume growth to its beverage portfolio and the entire
carbonated soft drink category, which is under pressure as consumers shun sugary drinks in favour of healthier beverages.
Not exact matches
The deal gives Cott exposure to a growing market — bottled water is poised to surpass
carbonated soft drinks as the largest beverage
category in America next year and hit $ 280 billion in sales by 2020.
These four
categories are
carbonated soft drinks, frozen packaged food, pasta and ready - to - eat cereal.
The report includes updated statistics from Chicago - based Information Resources Inc. (IRI) as well as new products, industry trends and forecasts from the biggest
categories in the beverage market including
carbonated soft drinks, bottled water, wine and spirits.
The consumer backlash against sugar has initiated a shift in
soft drink preferences away from high - sugar
categories, such as
carbonates and juice, and towards those perceived to be healthier, such as packaged, flavored, or enhanced waters.
Whilst the total
soft drinks market has grown by 5.1 % in value terms, sales in Nichols» UK
soft drinks business grew by 19.3 % in the first half year as the company's
carbonated and stills sales significantly outperformed the market in each
category.
For all beverage
categories — whether water plus,
carbonated soft drinks, juices, nectars or smoothies, beer mixes and ciders — Doehler presented the next generation of innovative beverages in line with the latest trends and consumer interests.
Although the juice and juice
drinks category has offered an alternative to consumers looking to avoid
carbonated soft drinks, it has experienced some attrition for its own sugar content.
Citrus continues to be the most popular flavour
category in the
carbonated soft drink market.
Top
categories for product launches containing stevia last year included snacks, juice
drinks, dairy,
carbonated soft drinks, and confectionery with a growing emphasis on low - and zero - calorie products designed for kids (ages five to 12), Mintel found.