The former finds inspiration from
a carbonated soft drink industry that has seen 12 straight years of sales declines in the U.S. as consumers buy more bottled water and other healthier drinks.
In a recent U.S. consumer survey, Jefferies analysts found that «health concerns, particularly around artificial sweeteners continue to plague the U.S. diet
carbonated soft drinks industry.»
Not exact matches
Slumping demand for diet sodas sold by PepsiCo and Coca Cola propelled a decline for the broader
industry, as overall sales of
carbonated soft drinks dropped for the 11th consecutive year in the U.S.
The adhesive can also be used for
carbonated soft drinks and in applications outside the beverage
industry.
The report includes updated statistics from Chicago - based Information Resources Inc. (IRI) as well as new products,
industry trends and forecasts from the biggest categories in the beverage market including
carbonated soft drinks, bottled water, wine and spirits.
«The trend toward healthy alternatives to
carbonated soft drinks (CSDs) has led consumers to substitute those products with this
industry's offerings,» the IBISWorld report states.
Industry data that were based on sales and sugar concentrations of
soft drink variants over the same time frame also indicated that the contribution of sugars to
carbonated soft drinks decreased 26 % on a per capita basis, which was equivalent to 157 g / y for 14 y.
(A) Changes in the proportion of energy consumed as SSBs plus 100 % juice by children aged 2 — 18 y. (B) Per capita changes in the amount of sugars (grams per day) that were contributed by water - based beverages and sugar - sweetened
carbonated soft drinks from 1997 to 2011 according to
industry sources (27).
The main findings in this analysis are summarized in Figure 7 and include the trend - line changes from 1995 to 2011 for the availability of sugars and sweeteners (FAOSTAT), the apparent consumption of refined sugars (ABS), and sugars added to
carbonated soft drinks (
industry data) compared with the changes in total sugars, added sugars, and sugars as
soft drinks according to national dietary surveys in 1995 and 2011 — 2012.
In 2012, Beyoncé Knowles signed an endorsement deal with Pepsi worth an estimated $ 50 million, and Justin Timberlake received an estimated $ 6 million for his involvement in the McDonald's «I'm lovin» it» tune.23, 24 In addition, beverage
industry publications credit Latino rapper Pitbull's endorsement of Dr Pepper with 4.6 million advertising impressions (ie, any views or exposure to ads) and boosting Dr Pepper sales among Latinos by 1.7 %, despite overall declines in
carbonated soft drink sales.25 Although this instance is anecdotal, it is important to note the
industry perceives it as an example of effective celebrity endorsements.