Bottled water represents less than 20 per cent of CCA's Australian earnings, but generates higher margins than
carbonated soft drinks because of lower input and production costs and the fact that it owns the Mt Franklin brand outright and does not pay royalties to The Coca - Cola Co..
The water you
drink should be as low in minerals as possible (
soft water)
because minerals in water are inorganic and are not beneficial but harmful, especially calcium
carbonate which contributes to kidney stones, heart attacks, arthritis or constipation.