Now he is expanding and is in early talks with supermarket chains about stocking the beverage in health food aisles, differentiating it from sugary
carbonated soft drinks such as Coca - Cola, Pepsi and Sprite.
Not exact matches
However, CCA's rivals
such as Asahi Schweppes and Frucor Suntory could fare worse as price increases to recoup the cost of the scheme will have a bigger impact on cheaper bottled water brands like Asahi's Frantelle and Cool Ridge, budget
carbonated soft drink and juice brands and private - label beverages.
The consumer backlash against sugar has initiated a shift in
soft drink preferences away from high - sugar categories,
such as
carbonates and juice, and towards those perceived to be healthier,
such as packaged, flavored, or enhanced waters.
CCA is the largest player in the Indonesian
carbonated soft drinks (CSDs) market, but its share of non-CSDs is weak and it is facing increased competition from low - priced rivals,
such as AJE's Big Cola.
In reduced - sugar
soft drinks such as
carbonated soft drinks and still
drinks in particular, the MultiSense ® Flavors create an especially balanced overall multi-sensory impression.
Public health advocates have suggested that there may be a link between the ingredient makeup of PepsiCo's core snack and
carbonated soft drink products and rising rates of health conditions
such as obesity and diabetes.