Employers (or their computer systems at least) also
care about keywords.
Google no longer
cares about keyword density.
Not exact matches
Now, I wasn't actually looking for the best of the best... I only actually
cared about who had the strongest link profiles and ranked for the most
keyword phrases.
As you can see some
keywords are not really relevant because all I
care about are people looking for a coupon plugin that maybe be interested in purchasing.
The bottom line is that you can still do
keyword research to anticipate demand for phrases that reflect what your customers
care about.
Comb through the first 20 search results for the
keywords you
care about most.
That way, you'll be able to establish and execute a strong
keyword strategy that helps you get found for the search terms you actually
care about.
That means if you do a good job providing a valuable reading experience, then you don't really have to worry
about keyword positioning — it'll take
care of itself.
At the risk of using this answer to sermonize... As an author you shouldn't
care too much
about keywords.
Honestly, I don't really
care too much
about keyword competition.
Making a list of
keywords up front can help you to whittle down your long list of experiences to just the ones that the hiring manager will actually
care about.
The most important aspect of resume, Brian insists, is identifying — using tools such as Jobscan — the specific
keywords that resume scanners, recruiters, and hiring managers
care about when selecting the very best applicants.
You've taken great
care to include the right content, but what
about your
keyword mix for applicant tracking systems and databases?