Take a listen to the 115th episode of the Social Zoom Factor podcast
for a deep dive into this topic and hear
case studies about brands that are putting up barriers and brands that are tearing them down and making the decision to be human, own their mistakes and put relationships and long term
customer value and
loyalty first.
In the
case of
customer facing extended enterprises, like franchises and retail networks, it also ensures that
customers will enjoy the same positive experience and treatment from any partnering business, which is essential
for the franchise to maintain a consistent brand and
customer loyalty.
Tags
for this Online Resume: Program Management, Product Management, Digital Transformation, Vendor Management,
Customer Retention,
Loyalty Programs, Marketing Management, Acquisition, Requirements Gathering, Product Development, User Stories, Messaging, Product Launch, Business
Cases, Product Roadmap, Digital Marketing