Nick Gibson analyses the marketing strategies of
the casual games giant behind Candy Crush Saga
Tech Cruch is reporting that Electronic Arts is about to acquire
casual games giant Popcap Games for a cool $ 1 billion, which would exceed EA's market cap by over 13 %.
During the company's recent investor's call, it was revealed that
the casual games giant had increased its revenue by 30 % year - over-year.
Not exact matches
Most
casual bettors tend to be reactionary and this week all they will hear is that the
Giants season is over after two
games.
This
game utilizes a
casual and arcade simulation approach in the same spirit as
GIANTS previous simulation products.
PopCap began in 2000, becoming the
giant of
casual games like Bejeweled, Peggle, Bookworm Adventures, Plants Vs. Zombies, and Chuzzle — not bad for a company that was originally called «Sexy Action Cool» and planned to make its debut with a strip poker
game.
A new survey commissioned by
casual giant PopCap
Games has revealed that a third of UK adults regularly play
games on their mobile phones, and that smartphones are surpassing consoles and PC in terms of market penetration.
A sequel to the
casual HOPA
game developed cooperatively by the Serbian Brave
Giant and the Polish Artifex Mundi.