The two products can usually be found together in
most cat departments, though each product serves a very different purpose.
«Finding a good balance of play values, materials and price points is one of the best ways to build a
strong cat department,» says Rochelle Hartigan, director of marketing at OurPets.
«Concerns about products from overseas should and do extend beyond the dog and
cat departments, and into other areas of the pet industry, including the aquarium category.
«Cat grooming tools should be merchandised within the cat section, as cat owners tend to shop in
the cat department for all their cat - related needs.»
There are several product categories that lend themselves well to green marketing in
the cat department: Litter & Pan Liners Clumping clay litters are often strip - mined and can be toxic to cats if ingested.
«We carry a variety of dental products, such as Paws IQ and Ark Naturals Brushless Toothpaste, and market them in multiple areas within the store, such as the grooming section and near food and treats in
our cat department.
Come visit
our cat department for all of your litter box needs.
To keep up with cat customers,
the cat department needs to be inventoried with a good variety and selection of cat exercise products.
Taking the time with cat customers to discuss the differences in cat furniture and the reasons why furniture is important will increase sales in this area of
the cat department.
Vitamins, calcium tablets, brewers yeast and garlic should be found in
every cat department.
Of nearly everything in
the cat department, kitten diets and treat purchases will probably require the least amount of encouragement or convincing.
For the pet specialty retailer, this translates into year - round sales opportunities in almost every segment of
the cat department, as cat owners seek the information and products they need to keep their felines fit and healthy.
The pet retailer can go a long way with these items in
the cat department.
Pet specialty retailers also recognize that cat owners are a major market for revenue building throughout the year, and one category within
the cat department that can be counted on to drive sales everyday — and with every special event or promotion — is the cat treats category.
By recommending and encouraging the use of these products, the retailer is in a position to curtail these and other unwanted behaviors from ever occurring, thus building customer loyalty, credibility and a sustainable customer base for
the cat department.
That means making
the cat department easy to navigate.
Food is a critical part of every pet store's
cat department.
Add - on Sales & Displays Furniture can easily lead to add - on sales with other items in
the cat department.
In
the cat department, a great toy selection will encourage exercise, stretching, movement and play.
After finishing
the cat department, move to other sections.
The cat department should display scratching posts in a variety of heights and styles.
• Special sales within
the cat department can help promote cat treats; attach a treat to a cat food promotion item.
Promote and merchandise green products throughout the store, including
the cat department.
«Over the last two or three years, with our new name and our expansion in the dog and
cat departments, our volume has grown substantially.
Oven - baked treats, all - natural treats and treats designed for administering medication should also be available in
the cat department.
Toys are also easy items to group with food, treats, crates, furniture, beds and bowls, or with almost
any cat department accessory, for that matter.
A lot of this has to do with adding some dedicated cat staff to our team and expanding our payroll in
the cat department.