Convenience Converts While freeze - dried raw diets have made a big splash in
the cat food category, they also offer significant advantages for the raw category overall.
According to Tracey Hatch - Rizzi, vice president and co-founder of Radagast Pet Foods, which produces Rad Cat Raw Diets,
the cat food category is constantly growing and evolving.
Raw food is one key trend that is gaining in
the cat food category.
In the dry
cat food category, the U.S. has almost completely moved away from the extra-large (larger than 10 kg) bags that are still popular in the other countries.
D'Avanzo notes, «The wild bird food category will soon evolve into the wild bird super-foods category, much like the dog /
cat food category evolved into the canine / feline super-premium foods category during the past 20 years.»
Treats are low priced, creatively packaged and can easily create a quick turn - over of product in
the cat food category.
The cat food category is one of the most contested pet care segments at the retail level, with mass merchants and grocery stores constantly challenging pet stores for position as the go - to source for feline nutrition products.
The natural dog and
cat food category is gaining strength as more pet owners seek these foods when they shop for their furry loved ones.
«In the raw
cat food category, specifically, our products are the only ones that do not contain ground bone, which can be challenging for the cats» digestion.
Staying on Strategy Of course, even with all of the changes taking place within the dog and
cat food category, there are trends that have proven staying power — particularly when it comes to ingredient sourcing and diets tailored to a pet's particular nutritional needs.
Leading competitors based in part on data reports by Nielsen through Scantrack Service for
the Cat Food category for the 52 week period ending 8/5/2017, for the Total US market and Pet Specialty channel, according to the Royal Canin product hierarchy.
Obviously, prescription products fall under the vet recommended
cat food category.
The cat food category offers ample opportunities to retailers that take the time to get it right.
Expanded dog and
cat food categories including raw, limited ingredient and freeze - dried • New types of dog and cat treats including grain - free, freeze - dried and grass treats • Calming products used on pets • BPA - free products • Pet - monitoring systems / cameras • Lightweight litter and litter mats • Recycled newspaper scratching posts • Recovery suits for wound protection • Pet doors with microchip sensors • Interactive feeders • The importance of pet products made in the USA • How often dogs are walked • Amount spent on wild bird feed in the past 12 months
Not exact matches
For example, clicking on the Pet
category brings up relevant items such as bird
food,
cat food,
cat litter, and dog
food.
February 27, 2012
Categories: bookish, books, calm me jar, childhood, children, children's books, Dr Seuss,
food, homeschooling, kindergarten, literacy, literature, pinterest, play, preschooler, quiet bag, The
Cat in The Hat, toddler Tags: childhood, children, children's books, Dr Seuss,
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Cat in The Hat, toddler, World Book Day 9 Comments»
Categories: Blog Hops,
Cats, Magellan, Product Reviews, Reviews, Tsunami, Wordless Wednesday - Tags:
Cat Food
Categories: Blog Hops,
Cats, Magellan, Maine Coons, Parties, Tsunami, Wordless Wednesday - Tags:
Cat Food
This package contains tiered report posters on 8 different animals: - birds -
cats - dogs - fish - hamsters - lizards - rabbits - snakes Each poster includes the following
categories: - home -
food - family - care - behaviour © 2015 Regier Educational Resources
«This shift in the
cat parent profile changes how
cat food is bought,» says Chanda Leary - Coutu, senior marketing communications manager for WellPet, a natural pet
food company based in Tewksbury, Mass. «Research has also shown Millennial pet parents have a keen interest in natural
foods, which presents an opportunity for us to innovate in the
category and experiment with treat flavors, forms and textures that
cats will undoubtedly enjoy.»
«It's the social trends of today that are fueling the growth of this
category,» says Brad Gruber, president and chief operating officer of Health Extension Pet Care, a producer of holistic dog and
cat food based in Deer Park, N.Y. «With lifestyles changing and pets being treated like family, consumers want
foods that are superior to their own and they are comfortable splurging on their pet's
food, being the valued member of the family that they are.»
All the new entrants into this
category brings up another issue pet specialty retailers should be aware of, says Maribeth Burns, vice president of corporate communications for Orrville, Ohio - based Natural Balance Pet
Foods, Inc., which makes premium wet and dry
foods and treats for dogs and
cats.
Matt Koss, founder and president of Primal Pet Foods, a manufacturer of raw dog and
cat food, says while the raw
food segment still only accounts for a small percentage of the overall pet
food category, it is the fastest growing pet
food segment.
In order of nutritional preference, commercial
cat foods fall into three
categories:
Because it's so easy to place a
cat food under the «holistic» or «natural» label, it's important to understand the differences between high and low quality
foods in this
category.
The researchers recorded the amount of time spent by each
cat interacting with each stimuli and found that although there was «clear individual variability in
cat preferences, social interaction with humans was the most - preferred stimulus
category for the majority of
cats, followed by
food.
Blue Buffalo is definitely doing better business due to the availability of several
categories of
food like dry, wet and pet treats for both
cats and dogs.
Producing ultra-premium raw pet
food, treats and snacks for
cats and dogs, this brand leads the freeze - dried
category with unique products and innovation.
One of the fastest - growth contenders globally in the pet
food industry, specializing in the raw pet
food category, Vital Essentials and Vital
Cat make up the fourth largest brand with frozen and freeze - dried entrees, treats and snacks for dogs and
cats.
There are two
categories of
cats — those that will eat canned
food and those that will be extremely resistant to eating anything other than dry
food.
Four
categories of meat ingredients typically show up in
cat foods, according to AAFCO:
Update: I added a new
category of rotational diet
cat foods, special for
cats that need to stay away from chicken for a while or for felines that have developed allergy to chicken.
Through their research, the study authors presented pet
cats and shelter
cats with four
categories of stimuli: human social interaction,
food, toy, and scent.
We offer a perfect platform to buy online
cat food from among different
categories such as wet
food, dry
food, prescription diets, kitten
food, treats and chews; and milk replacement and weaning.
TruFood features four
categories of
food options for dogs and
cats: Baked Blends dry
food, Tasty Pairings wet
food, Protein Bites treats and CocoChia Bakes treats.
«Other than bulk dry pet
food and
cat litter, we offer selections to fill all
categories of any dog and
cat boutique,» says Nelson.
However, despite the strong market for feline diets driven by an increasingly
cat - loving customer base, pet specialty retailers that want to maximize sales in the
category are wise to stay well - informed on
cat nutrition and the
foods on the shelves.
«We typically see small animal feed
category trends mirroring those of other pets, such as
cats and dogs, but at a slower pace,» says Bree Modica, MS, nutrition & regulatory specialist, R&D
Food & Drug Division, at San Luis Obispo, Calif. - based Zoo Med.
«Our studies show [that catnip is] the third most frequently purchased
cat category of products behind
food and litter,» says Aimee Diskin, director of product development at Worldwise.
Now, we have more than 30 brands each of dog and
cat food, and we are looking for even more products in these
categories.»
And will the term mean the same in the
food category as it will in
cat litter or grooming supplies?
The Struggle for Space Displaying a comprehensive assortment of scratchers and
cat furniture can be challenging for retailers with limited floor space — especially given that it is a
category that does not produce high turnover, like
food or toys.
Some consumers» desire to transition their
cats» off of dry
foods may also be igniting sales in the raw diet
category, Hatch - Rizzi suggests.
The
food,
cat litter, and treat
categories are all long established and well known.
«The wet
category is clearly under - penetrated in pet specialty, and moisture, consumed as part of the
food, is critical for a healthy
cat's diet.»
As with pet
food, many consumers said that they have noticed an influx of new technology in the
cat litter
category in recent years.
In this
category, 65 percent of gourmet
cat food consumers use canned diets, compared to 31 percent who buy dry
food and 12 percent who buy semi-moist.
Tucked into every
cat aisle beside the
cat food is another
category that is often overlooked.
Increased dialogue with customers is great for the store, helpful for the customer and important for smaller
categories, like raw
cat food.
The natural pet
food category continues to grow as more consumers look for wholesome, nutritious and tasty
foods for their dogs and
cats.