In this category, 65 percent of gourmet
cat food consumers use canned diets, compared to 31 percent who buy dry food and 12 percent who buy semi-moist.
Not exact matches
Hundreds of millions of pet dogs and
cats in the world have become some of today's most voracious
consumers, with an abundance of
food, toys, and more at their disposal.
Consumers continue to seek natural
foods for their dogs and
cats, and manufacturers are developing more offerings in response.
«It's the social trends of today that are fueling the growth of this category,» says Brad Gruber, president and chief operating officer of Health Extension Pet Care, a producer of holistic dog and
cat food based in Deer Park, N.Y. «With lifestyles changing and pets being treated like family,
consumers want
foods that are superior to their own and they are comfortable splurging on their pet's
food, being the valued member of the family that they are.»
«As dogs and
cats increasingly fill the living rooms and hearts of empty nesters, concern about the quality and nutritional value of the
food they eat will be at the forefront of
consumers» attitudes.»
Another way to merchandise
cat supplements is with endcaps, especially for Made in the USA and market leading products, says Chad J. Tillman, national sales manager for Grizzly Pet Products in Woodinville, Wash. «The market leaders help bring
consumers into your stores, and an endcap or designated top shelf showcasing
cat products other than
food can encourage multiple add - on sales on items that typically have higher margins than
foods,» he says.
Natural dog and
cat foods have many attributes that manufacturers and retailers are eager to communicate to
consumers.
Dr. Elsey's helps retailers and
consumers find out more about the
food and about
cats» nutritional needs through shelf talkers, the website and social media.
The claim seeks $ 60 million in damages for
consumers who purchased Royal Canin dog or
cat food since Aug. 1, 2004.
Now all the super-antioxidant nutraceuticals and other supplements that are being put into new and improved manufactured, convenience
foods, especially healthy snacks, beverages and pet
foods, are a prop, a science - based piece of quackery when the basic diet of most
consumers — 20 million of whom are morbidly obese in the US alone, — and of our dogs and
cats — remains unchanged.
If you are the type of
consumer that picks small businesses over larger corporations, «I and love and you» is a great, healthy
cat food to try with your allergy - sensitive kitty.
Pet
food manufacturers realize
consumers are becoming more interested in the ingredients in dog and
cat formulas, and they know you want to see meat as the first ingredient on the label.
Tapping into
consumer's interest for natural, safe
foods, local meat sellers are producing pet
foods for dogs and
cats.
By looking at reviews from
consumers, we've identified
foods that people and
cats alike seem to love based on flavor, odor, and health effects.
The FDA and AAFCO (Association of American Feed Officials) are often on the side of the pet
food experts but when
cat lovers /
consumers make their feelings clear enough, pet
food companies make changes.
Jennifer: That's a great question, you're right, the pet
food aisle just keeps getting bigger and bigger and I think there's something
consumers need to know about the pet
food industry is that a lot of time and effort and work goes into formulating pet
food, there's a lot of kind of nuances and intricacies that go into creating a pet
food, you really can't just throw in together a bunch of ingredients and hope that all of the nutrient requirements of the dog or
cat is met.
However, the plethora of dietary options, brands and formulas available to
consumers can be confusing, when deciding which kind of
cat food is best for your feline friend's health and wellness.
«Generally,
consumers need to be better educated on what types of
foods are best for their
cats,» said Kevin Malnor, vice president of marketing and sales for Vital Essentials in Green Bay, Wis. «Many
cat foods include grains, fruits, vegetables, fillers and other types of carbohydrates that are not beneficial to their pet.
«We've seen the demand for our products double in the past year and are seeking new partnerships to help meet the needs of
consumers globally,» commented Ron Franklin, International Sales Director for Vital Essentials and Vital
Cat ™ branded pet
food.
Consumers might need help identifying what truly deserves the «natural» label, said Holly Sher, owner of Evanger's Dog &
Cat Food Co. in Wheeling, Ill..
The current challenge is to educate
cat owners about appropriate species - specific
food choices for their
cats and to match
consumer demand with appropriate products devoid of confusing and meaningless marketing terms.
However, there always is going to be that remaining segment of the population that considers our companion animals to be just the family dog or
cat, as well as those
consumers without the resources to pay for better
foods.
According to
Consumer Reports, they are one of the top selling
cat food products to keep any feline healthier.
Consumer reviews show that a higher percentage of Halo
cat food customers say that their pet can not wait for their next meal.
Being an informed
consumer will help you find the ideal pet
food for your dog or
cat.
Generally,
consumers feel premium brand pet
foods are formulated to provide dogs and
cats superior nutrition during different life stages.
Whether canned, dry or raw, here are the best
cat food varieties according to the good folks at
Consumer Search:
The document concludes by reviewing the many pet
food myths that
consumers face in choosing a suitable
food for their dogs and
cats.
The result is a growing market of
cat foods that meet various
consumer needs and demands, from all - natural, grain - free and premium varieties to those boasting the latest in trendy ingredients and flavor profiles.
For instance, if you are a pet store owner, why not host a
cat adoption event during Adopt a Shelter Cat Month in June and offer consumers who adopt a free bag of cat food or litt
cat adoption event during Adopt a Shelter
Cat Month in June and offer consumers who adopt a free bag of cat food or litt
Cat Month in June and offer
consumers who adopt a free bag of
cat food or litt
cat food or litter.
Now,
consumers are realizing their felines might also enjoy a little variety, not to mention an upgrade in their
food, and manufacturers are responding with
cat foods and treats that have different proteins, are presented in formats other than dry kibble, and that even offer hydration.
However, since bagged
cat food package sizes can vary significantly — two to 20 pounds or larger — it is important to have an idea of what sizes are favored by
consumers to prevent overstock in any one size.
«Although we have seen
cats benefit from the quality of this diet for two decades, it is also true that, more recently, there has been an increase in healthy
cat food options because of a general shift in
consumer demand for healthy fresh
food,» she says.
«If a
consumer feeds premium
food, they need to also be thinking about what other treats they feed their
cat or dog,» says Novotny.
Heightened
consumer awareness of these formulas brings additional challenges, says Ron Jackson, assistant to the president of Dublin, Ga. - based Hi - Tek Rations, a dog and
cat food manufacturer.
Each voucher gives
consumers an email offer for a free bag of DNA dog or
cat food, as well as store - specific coupons.
«Remember, the
consumer probably originally came to the store to buy
food for their
cat.
This tendency continues to be a major factor for
consumers when theyconsidering buying new or different
cat foods.
In the 20 years Tammy Isabelle has worked in the pet department of Morristown Agway in Morristown, N.J., she has witnessed lots of changes in both the marketing and ingredient contents of dog and
cat food — and how
consumers shop for their four - legged friends.
We also have a new Weight Management formula for both dogs and
cats, and our
cat foods have all been improved with hairball and odor - control ingredients — all without a price increase to the
consumers.
Some
consumers» desire to transition their
cats» off of dry
foods may also be igniting sales in the raw diet category, Hatch - Rizzi suggests.
Retailers can take advantage of this movement by taking the month to educate and expose
consumers to wet
food options and why it's important to their
cats» overall health and wellness.
Increasing Options As
consumers continue placing a stronger emphasis on health and wellness for themselves and their feline friends, the onus is placed on pet
food manufacturers to make products that not only recreate what
cats would eat in the wild, but also provide the nutrition they need.
As with pet
food, many
consumers said that they have noticed an influx of new technology in the
cat litter category in recent years.
Buzzwords on
cat food products such as «weight control,» «all natural,» «no preservatives» and «essential vitamins / minerals» parallel marketing messages aimed at the American public to remind
consumers of their own dietary needs and goals.
Yes, the
consumer is demonstrating constraint, but when it comes to feeding their beloved companion animals, they aren't flinching at the prices of high - end dog and
cat foods.
Consumers are reading labels, looking to weed out toxic additives, says Wendy Shankin - Cohen, president of Dr. Harvey's, a manufacturer of fine health
foods for dogs,
cats, birds and horses.
The natural pet
food category continues to grow as more
consumers look for wholesome, nutritious and tasty
foods for their dogs and
cats.
NutriSource Pet Foods, a super-premium dog and
cat food line manufactured by Tuffy's Pet Foods, has re-designed its website, nutrisourcepetfoods.com, to help retailers guide
consumers»
food - purchasing decisions.
Bryan Nieman, brand director for Fromm Family
Foods, a Mequon, Wis. - based artisan pet
food company that manufactures dry and canned
foods and treats for dogs and
cats, also stresses the importance of scrutinizing ingredients, especially in light of the
consumer perception that grain - free options are inherently better than more conventional choices.