The best way to boost
cat food sales, though, is to connect with customers — both online and in the store.
In GfK's retail point - of - sale database, we see natural
cat food sales surging when a price promotion is offered; but when the discount goes away, cat owners often go back to the more affordable, non-natural alternatives.
Keeping up with the latest developments in pet nutrition is essential for retailers who want to successfully drive dog and
cat food sales.
Retailers see fierce competition over
cat food sales - but with the right tactics, they can still enjoy their fair share of the market.
Not exact matches
The roomy
sales floor allows the store to showcase a variety of merchandise that many mom - and - pop stores would be hard pressed to find space to display — large bird cages, elegant
cat trees, crates and freezers for an assortment of raw
foods.
While
cat treats are certainly at home in the treat or
food aisle, retailer should also consider trying to increase incremental
sales by placing treats by cash registers, in endcap displays or near other behavioral training products.
Carrying the latest
cat diet trends and offering a strong marketing program can help retailers maximize
food sales in their
cat section.
Sticking to dog and
cat food only — the industry's heavyweights — GfK's data show that dog items account for about 70 percent of shelf space but 80 percent of the
sales in smaller shops.
The
sales floor features a variety of products for both dogs and
cats, including high - end
food, treats, supplements, beds, bowls, feeder, collars, leashes, first - aid products, grooming supplies, litter and toys.
Whether it's a
cat carrier,
food or a toy, the
sales person won't come across as trying to get the customer to buy items they don't want; instead, Hawk says, «the customer will feel like you're actually helping them meet their need.»
Another way to merchandise
cat supplements is with endcaps, especially for Made in the USA and market leading products, says Chad J. Tillman, national
sales manager for Grizzly Pet Products in Woodinville, Wash. «The market leaders help bring consumers into your stores, and an endcap or designated top shelf showcasing
cat products other than
food can encourage multiple add - on
sales on items that typically have higher margins than
foods,» he says.
Kevin Malnor, vice president of
sales and marketing, says the
food will complement Vital Essentials» seven - SKU Vital
Cat Treat line.
Janice Rizzi, president of Radagast Pet
Food, Inc. — makers of the Rad Cat Raw Diet — says the commitment these stores are making to raw food sales is further driving dem
Food, Inc. — makers of the Rad
Cat Raw Diet — says the commitment these stores are making to raw
food sales is further driving dem
food sales is further driving demand.
All funds from the Plant
Sale benefit the animals of Coastal Humane Society and Lincoln County Animal Shelter, helping to give our dogs,
cats and small animals the medical attention,
food, vaccines, and care they need before they find loving new homes.
At Park Avenue Animal Hospital, we have a variety of
food for
sale for dogs and
cats of all sizes, ages and conditions.
Job responsibility: Key account, distributor and
sales team management Company description: The Honest Kitchen is 100 percent human - grade dog and
cat food, treats and supplements.
«Retail
sales of dog and
cat food exceeded $ 19 billion in 2011 according to market research company Euromonitor International.
They offer a 100 % guarantee, support sustainability with their natural treats and
foods for dogs and
cats, and often feature
sales of overstocked items.
They offer a 100 % guarantee, support sustainability with natural treats and
foods for dogs and
cats, and often feature
sales of overstocked items.
Some other companies use catchy phrasing or misleading terms to influence
food sales, so please speak with our team because we truly are dedicated to the health and welfare of your
cat.
Great photography by our volunteers, and every
sale goes toward
food and vet bills for our rescued
cats.
Merchandise the entire endcap with canned
food then place a shelf at eye level displaying brightly colored
cat food bowls as add - on
sale items.»
«Generally, consumers need to be better educated on what types of
foods are best for their
cats,» said Kevin Malnor, vice president of marketing and
sales for Vital Essentials in Green Bay, Wis. «Many
cat foods include grains, fruits, vegetables, fillers and other types of carbohydrates that are not beneficial to their pet.
«The latest surge in
sales is in the raw frozen and freeze - dried
cat food,» said Patti Salladay, marketing and
sales representative for Northwest Naturals in Portland, Ore., whose company recently launched a raw frozen and freeze - dried chicken and turkey diet.
The moist
cat food that is marketed along with pet cages for
sale is usually chewy and soft.
AAFCO stands for the Association of American Feed Control Officials and is a voluntary membership association of local, state and federal agencies charged by law to regulate the
sale and distribution of dog and
cat foods.
«We've seen the demand for our products double in the past year and are seeking new partnerships to help meet the needs of consumers globally,» commented Ron Franklin, International
Sales Director for Vital Essentials and Vital
Cat ™ branded pet
food.
Pet
food regulations are set by the Association of American Feed Control Officials (AAFCO), which governs the production, distribution and
sale of
cat food, dog
food and animal feeds as well as pet
food labeling laws.
Hi
Sale, the CatMate C20 is subject to be opened by smart
cats that are very determined to get extra
food.
The
foods offered for
sale at veterinary clinics may well have gone through much «rigorous scientific testing,» but that is deceiving, as much pet
food science is directed at developing «palatants» and other means to get your dog or
cat to eat something that he otherwise would never touch.
Started in 2002 and propelled by advertising techniques the elder Bishop honed hawking Kool - Aid, Tang, and later SoBe, a beverage company he co-founded in the 1990s, Blue Buffalo last year tallied $ 1 billion in
sales, making it America's fastest - growing major purveyor of dog and
cat food and the largest specializing in the all - natural kibble niche.
H - E-B generously donates 1 % of all
sales of Heritage Ranch dog and
cat food in RGV H - E-B stores right back to LPA PAWS.
They work to help prohibit the
sale of dogs and
cats as
food worldwide, as well as promoting responsible research and sustainable activism.
Although chicken remains the main pet
food protein, accounting for about four in 10 dog and
cat SKUs,
sales of once - rare protein flavors have been growing.
Kristie Hamilton, director of
sales at Imperial
Cat, recommends starting with basic questions, like, «Does your cat prefer moist or dry fo
Cat, recommends starting with basic questions, like, «Does your
cat prefer moist or dry fo
cat prefer moist or dry
food?
Between June 2014 and May 2015, pet specialty retail
sales of freeze - dried dog and
cat food climbed 64 percent from $ 25 million to $ 40 million.
However, despite the strong market for feline diets driven by an increasingly
cat - loving customer base, pet specialty retailers that want to maximize
sales in the category are wise to stay well - informed on
cat nutrition and the
foods on the shelves.
Consider this: The average price per pound of dog and
cat food in the U.S. pet specialty market, according to GfK's point - of -
sale (POS) panel, has gone up 24 percent over the past five years.
ìWell, it was a big success with our independent retailers, helping them boost
sales by offering an attractive display, and making their workload a little lighter as the display automatically feeds the next can to the front as customers make purchases.î ìWhen we saw that our investment in building a can rack system was paying off big in increased
sales for our independent retailers, we set to work designing a similar system for our canned
cat food products, î said Frank Hon, director of operations.
As a result, says Pam Ore, who works as Nulo's western
sales manager, «People are feeding a variety of
foods to their
cat.
Some consumers» desire to transition their
cats» off of dry
foods may also be igniting
sales in the raw diet category, Hatch - Rizzi suggests.
Examples of this might be: «Order
cat food online, save this week only» or «Come in for savings during Joe's Pet Shop's winter
sale this weekend only.»
But, as Kirk Dietz, region
sales manager at Tuffy's Pet
Foods points out, «Because there are so many
foods available to
cat owners now, the options can be overwhelming.»
Like
food, kitty litter drives repeat traffic into the pet store, making it a powerful tool for driving
cat product
sales.
Pride Bites also added Bill Mann & Associates as a national
sales rep. Nature's Logic (natureslogic.com) added Sunburst Pet Supplies as a distributor of its 100 - percent natural raw, canned, and dry dog and
cat foods in Arizona.
For
cats specifically, 94 percent of all wet
food sales in the U.S. are attributed to canned products, while the average for all other countries in this analysis was just 37 percent.
Overall, GfK says that grain - free
foods (including those that are and are not marketed as being «natural») grew by 25 percent over the 12 - month span, reaching approximately $ 2.6 billion in annual
sales ($ 2.1 billion for dog and $ 473 million for
cat).
Pet
Food Sales in 2010 Dry dog food: $ 8.0397 billion Wet dog food: $ 1.8312 billion Dry cat food: $ 3.7072 billion Wet cat food: $ 2.2758 billion * Source: The Pet Food Insti
Food Sales in 2010 Dry dog
food: $ 8.0397 billion Wet dog food: $ 1.8312 billion Dry cat food: $ 3.7072 billion Wet cat food: $ 2.2758 billion * Source: The Pet Food Insti
food: $ 8.0397 billion Wet dog
food: $ 1.8312 billion Dry cat food: $ 3.7072 billion Wet cat food: $ 2.2758 billion * Source: The Pet Food Insti
food: $ 1.8312 billion Dry
cat food: $ 3.7072 billion Wet cat food: $ 2.2758 billion * Source: The Pet Food Insti
food: $ 3.7072 billion Wet
cat food: $ 2.2758 billion * Source: The Pet Food Insti
food: $ 2.2758 billion * Source: The Pet
Food Insti
Food Institute
A survey of dry
cat food for
sale at a popular internet pet site found a huge variation in the price and quality.
Cat owners who come in looking for a natural cat food are generally consumers who understand the value of being healthy and make a conscience effort to purchase natural products for themselves, as well as their pet, says Heather Govea, vice-president of independent sales and corporate marketing at Natural Balance Pet Foods, In
Cat owners who come in looking for a natural
cat food are generally consumers who understand the value of being healthy and make a conscience effort to purchase natural products for themselves, as well as their pet, says Heather Govea, vice-president of independent sales and corporate marketing at Natural Balance Pet Foods, In
cat food are generally consumers who understand the value of being healthy and make a conscience effort to purchase natural products for themselves, as well as their pet, says Heather Govea, vice-president of independent
sales and corporate marketing at Natural Balance Pet Foods, Inc..